Mentor/s
Professor Goldstein
Participation Type
Poster
Abstract
Our objective throughout this project was to create an effective marketing initiative for Supercloth. We defined the demographics and psychographics for the product, defined the narrative for the brand, and created a marketing initiative. In creating this marketing initiative, we decided that the most effective method of marketing would be to use inbound marketing. We also provided the necessary information to create a new logo and tagline to go along with the new direction of the brand.
College and Major available
Marketing
Location
University Commons
Start Day/Time
4-20-2018 1:00 PM
End Day/Time
4-20-2018 3:00 PM
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
Supercloth
University Commons
Our objective throughout this project was to create an effective marketing initiative for Supercloth. We defined the demographics and psychographics for the product, defined the narrative for the brand, and created a marketing initiative. In creating this marketing initiative, we decided that the most effective method of marketing would be to use inbound marketing. We also provided the necessary information to create a new logo and tagline to go along with the new direction of the brand.
Students' Information
Melissa Ballinger is a student in the Thomas More Honors Program.