Document Type
Article
Publication Date
2014
Abstract
One of the challenges of assisting PTRC trademark patrons is to provide them with a brief overview of trademark policy that is both practical and engaging. One approach is to set aside 15 minutes to prioritize some of the most central aspects of trademark policy and to explain that, by understanding a few basic principles, they will find it much easier to design distinctive marks.
Recommended Citation
Berry, Robert H. "How to Create a Highly Distinctive Trademark: Orienting Patrons to Trademark Policy in Fifteen Minutes." Journal of the Patent and Trademark Resource Center Association 24 (2014).
