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Issue Season

Summer

Document Type

Case Study

Author Bio(s)

Lisa Morin is a graduate of Sacred Heart University's MBA program. This case study was written in partial fulfillment of requirements for an advanced marketing course. Ms. Moribn's submission was considered one of the best in the class and speaks to some of the challenges and risks in new business, entrepreneurial start-ups.

Abstract

There are currently more than seventy paint-your-own pottery shops in the United States. Although the concept of such studios is fairly new in New England, they have been in existence on the West Coast for years.

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