Strategic Flexibility and SMEs: The Role of Information Technology for Managing Internal and External Relations

Authors

Stephen K. Callaway, University of ToledoFollow
Kevin Celuch, University of Southern IndianaFollow
Gregory B. Murphy, Idaho State UniversityFollow

Issue Season

Spring

Document Type

Article

Abstract

The purpose of the current study was to assess the impact of information technology on strategic flexibility for small- and medium-sized enterprises (SMEs). Results of the study show that under conditions of low environmental dynamism, IT capabilities are associated with greater reactive strategic flexibility. Specifically, IT capabilities enabling the management of internal activities was significant. Under conditions of high environmental dynamism, IT capabilities are associated with greater proactive strategic flexibility. Specifically, IT capabilities enabling the management of competitor information was significant. Managerial as well as future research implications are discussed.

Recommended Citation

Callaway, Stephen K.; Celuch, Kevin; and Murphy, Gregory B. (2009) "Strategic Flexibility and SMEs: The Role of Information Technology for Managing Internal and External Relations," New England Journal of Entrepreneurship: Vol. 12: No. 1, Article 3.
Available at: https://digitalcommons.sacredheart.edu/neje/vol12/iss1/3