Lisa and Rick Agee of New Milford, Connecticut, are in their second full year of trying to turn their lifelong dream of being financially independent from corporate life into a reality.They are placing their bets on their product line of goat’s milk based soap products (www.Goatboy.us). Goat’s milk is said to have important skin benefits for the user over commercially made bar soap products such as Dove, Ivory, Dial, Olay, Zest and Irish Spring.
Weinstein, Laurence; Agee, Lisa; and Agee, Rick
"Goatboy Soaps: From Itch to Concept to Execution,"
New England Journal of Entrepreneurship: Vol. 8
, Article 3.
Available at: http://digitalcommons.sacredheart.edu/neje/vol8/iss1/3