Entrepreneurial profits flow from differences in expectations between buyers and sellers regarding the future value of resources. This article investigates whether differences in expectations can be influenced by an entrepreneur to produce greater profits. It is argued that there are several points in the entrepreneurial process where such interventions can occur and that the use of these techniques should be associated with superior wealth creation. The article also explores the ethical implications of influencing stakeholders in this way.
Phelan, Steven E.
"Entrepreneurship as Expectations Management,"
New England Journal of Entrepreneurship:
1, Article 7.
Available at: http://digitalcommons.sacredheart.edu/neje/vol8/iss1/7