Revealing the Commercialized and Compliant Facebook User

Document Type


Publication Date



Purpose – Facebook users are both producers and consumers (i.e. “prosumers”), in the sense that they produce the disclosures that allow for Facebook's business success and they consume services. The purpose of this paper is to examine how best to characterize the commercialized and compliant members. The authors question the Facebook assertion that members knowingly and willingly approve of personal and commercial transparency and argue, instead, that complicity is engineered.


24 month embargo applies.

Originally published:

Lilley, Stephen, Frances Grodzinsky and Andra Gumbus. "Revealing the Commercialized and Compliant Facebook User." Journal of Information, Communication and Ethics in Society 10.2 (2012): 82-92.

DOI 10.1108/14779961211226994

Link to publisher version: http://www.emeraldinsight.com/journals.htm?articleid=17032296