Narrative vs. PowerPoint: For Leaders, It May Not Be a Matter of Fact

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This paper aims to argue that narratives, skillfully deployed by senior leaders in an organization, can be a very effective tool for creating, disseminating and executing corporate strategy. The paper presents a model for narrative use by leaders and a practical guide to implementing the model. Preliminary and anecdotal data are presented to substantiation a case for leaders' use of narrative as an alternative means for conveying corporate strategy. Implications for the practical use of narratives by leaders are explored by this paper.


Published: Carriger, M. S. "Narrative vs. PowerPoint: For leaders, it may not be a matter of fact." Strategy and Leadership 38.2 (2010): 52-56.

At the time of publication Michael Carriger managed learning, knowledge and organizational development activities for a medium-sized communication company and was a Doctor of Management candidate at the University of Maryland, University College.