The Evolution of an International Market: The Case of India
This paper attempts to measure the market size and potential of India as the country has entered the international market scenario. India presents myriads of opportunities and countless obstacles simultaneously for the world’s global firms. Those firms with cross cultural understanding need techniques of improvisation to engage the aspiring middle class population that is left with sufficient disposable income.
Venkataramany, Sivakumar and Bhasin, Balbir B., "The Evolution of an International Market: The Case of India" (2009). WCOB Faculty Publications. 137.