Case Study: ESPN STAR Sports

Document Type

Book Chapter

Publication Date



International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses.

This case examines the important accomplishments, issues, and challenges facing ESPN STAR Sports as it adjusts its business strategy of broadcasting a diverse array of international and regional sports to the unique economics and demographics of the Asian market.


Originally published:

Santomier, James. "Case Study: ESPN STAR Sports." International Cases in the Business of Sport. Eds. Simon Chadwick and David Arthur. Amsterdam; Boston: Butterworth-Heinemann/Elsevier, 2008.

ISBN: 9780750685436