Case Study: ESPN STAR Sports
Document Type
Book Chapter
Publication Date
2008
Abstract
International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses.
This case examines the important accomplishments, issues, and challenges facing ESPN STAR Sports as it adjusts its business strategy of broadcasting a diverse array of international and regional sports to the unique economics and demographics of the Asian market.
DOI
10.1016/B978-0-7506-8543-6.50008-1
Recommended Citation
Santomier, J. (2008).Case study: ESPN STAR sports. In S. Chadwick, & D. Arthur (Eds.), International cases in the business of sport (pp. 30-44). Elsevier.
COinS
Comments
ISBN: 9780750685436