Title

Theoretical Approaches in Internet Advertising Research

Document Type

Book Chapter

Publication Date

2007

Comments

Originally published:

Micu, Anca. "Theoretical Approaches in Internet Advertising Research." Internet Advertising: Theory and Research. Eds. David W. Schumann and Esther Thorson. Mahwah, NJ: Lawrence Erlbaum Associates, 2007.

ISBN 9780805851090