New Media and International Business

Document Type

Book Chapter

Publication Date



Chapter in a textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level as the sport industry continues its global expansion.

Covers the business aspects of sport marketing, sport media and information technology, sport event management, and sport tourism.


Originally published:

Santomier, James, Shuart, Joshua, Costabiei, A. "New Media." International Sport Management. Eds. Ming Li, Eric MacIntosh, and Gonzalo Bravo. Champaign, IL: Human Kinetics, 2012.

ISBN 9780736082730