Document Type

Conference Proceeding

Publication Date

Winter 2004

Abstract

A model is proposed for ISP customers to accept e-mail marketing in exchange for a discount on the Internet fee. Adherence to the model appeared to vary with age, number of e-mails received per day, and with the amount of the current fee. Authors recommend marketers send fewer, better-targeted, and personalized e-mails.

Comments

At the time of publication Anca Micu was affiliated with the Missouri School of Journalism.


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