Dangerous Hoops : A Forensic Marketing Action Adventure
Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a narrative to educate and entertain.
Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives--and spare the NBA from a public relations nightmare. The adventurous storyline--complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs--also explores aspects of business and marketing with examples from the world of pro basketball.
Crumbley, D. L. and Maresco, P.A. (2011). Dangerous hoops : A forensic marketing action adventure. Baton Rouge: Louisiana State University.