First and Last Name/s of Presenters

Melissa BallingerFollow

Title of Poster or Paper



Professor Goldstein

Participation Type


College and Major available



University Commons

Start Day/Time

4-20-2018 1:00 PM

End Day/Time

4-20-2018 3:00 PM


Apr 20th, 1:00 PM Apr 20th, 3:00 PM


University Commons

Our objective throughout this project was to create an effective marketing initiative for Supercloth. We defined the demographics and psychographics for the product, defined the narrative for the brand, and created a marketing initiative. In creating this marketing initiative, we decided that the most effective method of marketing would be to use inbound marketing. We also provided the necessary information to create a new logo and tagline to go along with the new direction of the brand.


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