First and Last Name/s of Presenters

Melissa BallingerFollow

Participation Type

Poster

Title of Poster or Paper

Supercloth

Mentor/s

Professor Goldstein

College

Welch College of Business

Location

University Commons

Start Day/Time

4-20-2018 1:00 PM

End Day/Time

4-20-2018 3:00 PM

Abstract

Our objective throughout this project was to create an effective marketing initiative for Supercloth. We defined the demographics and psychographics for the product, defined the narrative for the brand, and created a marketing initiative. In creating this marketing initiative, we decided that the most effective method of marketing would be to use inbound marketing. We also provided the necessary information to create a new logo and tagline to go along with the new direction of the brand.

College and Major available

Marketing

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Comments

Melissa Ballinger is a student in the Thomas More Honors Program.

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Apr 20th, 1:00 PM Apr 20th, 3:00 PM

Supercloth

University Commons

Our objective throughout this project was to create an effective marketing initiative for Supercloth. We defined the demographics and psychographics for the product, defined the narrative for the brand, and created a marketing initiative. In creating this marketing initiative, we decided that the most effective method of marketing would be to use inbound marketing. We also provided the necessary information to create a new logo and tagline to go along with the new direction of the brand.

 

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