First and Last Name/s of Presenters

Alexa McConnellFollow

Mentor/s

Dr. Little and Dr. Stannard

Participation Type

Paper Talk

Abstract

This paper focuses on the interdisciplinary fields of sociology, green marketing, and environmental science. It covers the harmful impacts of big businesses on the environment in regards to greenhouse gas emissions and pollution. It poses the question of whether or not they should shift their practices to align with green policies. This paper will cover the topics of global warming, carbon footprints, the definition of green marketing, benefits or opportunities associated with green marketing, and the drawbacks. Additionally, it will examine a case study of the retail clothing store, H&M. The case study will exhibit their process of going green with the launch of their environmentally motivated program, “Conscious Action,” and the corporate and environmental benefits that were experienced.

College and Major available

Welch College of Business, Accounting, Marketing BS

Course Name and Number, Professor Name

Honors Capstone HN-300-C, Professor Little and Professor Standard

Location

Digital Commons

Start Day/Time

5-5-2021 1:00 PM

End Day/Time

5-5-2021 4:00 PM

Students' Information

My name is Alexa McConnell. I am a junior in the Welch College of Business and Technology. I am a double major in marketing and accounting and I will be graduating in May 2022.

Honorable mention, Best Multidisciplinary, Research or Collaboration 2021 award.

McConnell.pdf (114 kB)
Presentation

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May 5th, 1:00 PM May 5th, 4:00 PM

Environmentalism and Social Impact of the Green Marketing Strategy

Digital Commons

This paper focuses on the interdisciplinary fields of sociology, green marketing, and environmental science. It covers the harmful impacts of big businesses on the environment in regards to greenhouse gas emissions and pollution. It poses the question of whether or not they should shift their practices to align with green policies. This paper will cover the topics of global warming, carbon footprints, the definition of green marketing, benefits or opportunities associated with green marketing, and the drawbacks. Additionally, it will examine a case study of the retail clothing store, H&M. The case study will exhibit their process of going green with the launch of their environmentally motivated program, “Conscious Action,” and the corporate and environmental benefits that were experienced.

 

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