First and Last Name/s of Presenters

Richard LenociFollow
Margaret FlahertyFollow

Mentor/s

Adrienne Crowell

Participation Type

Poster

Abstract

The current study was designed to predict the voting intentions and behaviors of college students in the 2020 U.S. Presidential Election based on the theory of planned behavior (TPB; Ajzen,1985). TPB states that the intent to perform a behavior follows from attitudes towards the behavior, subjective norms, and perceived control in performing the behavior. Previous research has applied TPB to contexts such as health behaviors (e.g., physical activity, Motalebi, et al., 2014; condom use, Asare, 2015). The current study aims to apply TPB to intentions to vote in college students at a mid-sized private university. Participants will report through an online survey their perceived behavioral control in terms of their ability to vote, their attitudes towards the importance of voting, and the extent to which close others believe in the importance of voting. A follow up survey will be administered after the November 3, 2020 election to investigate actual voting behavior. The results will provide insights into the factors that predict voting intentions and behaviors in college-aged individuals which can be useful in designing interventions to improve voter participation among young people.

Keywords: Voting intentions, Theory of planned behavior, election

College and Major available

Psychology BS

Location

Digital Commons

Start Day/Time

5-5-2021 1:00 PM

End Day/Time

5-5-2021 4:00 PM

Students' Information

Richard Lenoci, Psychology major and Business minor, May 2021

Margaret Flaherty, Psychology major, Psychology major, May 2021

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May 5th, 1:00 PM May 5th, 4:00 PM

The Theory of Planned Behavior Applied to Voting in the 2020 U.S. Presidential Election

Digital Commons

The current study was designed to predict the voting intentions and behaviors of college students in the 2020 U.S. Presidential Election based on the theory of planned behavior (TPB; Ajzen,1985). TPB states that the intent to perform a behavior follows from attitudes towards the behavior, subjective norms, and perceived control in performing the behavior. Previous research has applied TPB to contexts such as health behaviors (e.g., physical activity, Motalebi, et al., 2014; condom use, Asare, 2015). The current study aims to apply TPB to intentions to vote in college students at a mid-sized private university. Participants will report through an online survey their perceived behavioral control in terms of their ability to vote, their attitudes towards the importance of voting, and the extent to which close others believe in the importance of voting. A follow up survey will be administered after the November 3, 2020 election to investigate actual voting behavior. The results will provide insights into the factors that predict voting intentions and behaviors in college-aged individuals which can be useful in designing interventions to improve voter participation among young people.

Keywords: Voting intentions, Theory of planned behavior, election

 

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