Mentor/s
Kelly Andersen
Participation Type
Paper Talk
Abstract
For a brand to successfully market themselves they need to have a clear and concise tone along with message across all social media platforms. In today’s day in age it is important to keep up with the trends and analyze how to keep a consistent theme across all platforms and be aimed at the brand target audience. Starbuck Coffee, a leading coffee company, works hard to have a social media plan which allows for them to have effective social media platforms. In order to reach to maximize effectiveness across platforms I advise Starbucks to add more videos of their product being made, increase engagement and interactions across platforms, and post that incorporate new and current event.
College and Major available
Accounting, Finance BS
Location
Digital Commons
Start Day/Time
5-5-2021 1:00 PM
End Day/Time
5-5-2021 4:00 PM
Starbucks Social Media Strategy Report
Digital Commons
For a brand to successfully market themselves they need to have a clear and concise tone along with message across all social media platforms. In today’s day in age it is important to keep up with the trends and analyze how to keep a consistent theme across all platforms and be aimed at the brand target audience. Starbuck Coffee, a leading coffee company, works hard to have a social media plan which allows for them to have effective social media platforms. In order to reach to maximize effectiveness across platforms I advise Starbucks to add more videos of their product being made, increase engagement and interactions across platforms, and post that incorporate new and current event.
Students' Information
London Duncza, Accounting and Finance, Honors student, 2021