First and Last Name/s of Presenters

Anna Rose MorelFollow

Mentor/s

Dr. Brian Stiltner (stiltnerb@sacredheart.edu) Dr. Suzanne Deschenes (Descheness@sacredheart.edu)

Participation Type

Paper Talk

Abstract

For my Capstone project I explored the concept of conscious consumerism. Through analysis of the trends of society, I determined that the ethicality of a brand and the processes by which its products and services are produced are determinants of the purchase behavior of today’s consumer. Due to heightened awareness of ethical dilemmas in businesses such as climate change and inequality in the workplace, consumer behavior will continue to shift to making more conscious purchase decisions. This essay explains the basic concepts of business ethics and consumer behavior, and define the importance of information availability and the role of advocacy groups and social media. Then it will dive into the neurological response of being an ethically conscious consumer. After providing thought on the counterargument of the thesis, the essay will conclude with final thought, reflection, and wrapping up with why consumers should base their purchase behavior on the ethical standing of a business.

College and Major available

Management BS, Marketing BS

Course Name and Number, Professor Name

Honors Capstone HN-300-B, Dr. Brian Stiltner and Dr. Suzanne Deschenes

Location

Session K: West Campus West Building W223J

Start Day/Time

4-29-2022 1:15 PM

End Day/Time

4-29-2022 2:15 PM

Students' Information

Anna Morel is double majoring in Marketing and Management with minors in digital marketing and honors. Anna entered the Thomas More Honors Program in her sophomore year and is expecting to graduate in May 2023.

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Apr 29th, 1:15 PM Apr 29th, 2:15 PM

A Study in the Societal Shift Towards Ethically Conscious Consumption

Session K: West Campus West Building W223J

For my Capstone project I explored the concept of conscious consumerism. Through analysis of the trends of society, I determined that the ethicality of a brand and the processes by which its products and services are produced are determinants of the purchase behavior of today’s consumer. Due to heightened awareness of ethical dilemmas in businesses such as climate change and inequality in the workplace, consumer behavior will continue to shift to making more conscious purchase decisions. This essay explains the basic concepts of business ethics and consumer behavior, and define the importance of information availability and the role of advocacy groups and social media. Then it will dive into the neurological response of being an ethically conscious consumer. After providing thought on the counterargument of the thesis, the essay will conclude with final thought, reflection, and wrapping up with why consumers should base their purchase behavior on the ethical standing of a business.

 

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