First and Last Name/s of Presenters

Ibrianna BernasconiFollow

Mentor/s

Professor Suzanne Marmo-Roman Professor Mahfuja Malik

Participation Type

Poster

Abstract

America’s food industry prioritizes maximizing profit over corporate responsibility, which is why some experts say it is vital for the power of corporate self-regulation to be removed for the sake of American children’s health. Product placement has become big business, where marketers, manufacturers, and production studios work together to create seamless integrations of products into the television shows, movies, video games, and media frequented by youth. Industry self-regulation has complimented the FTC because it conserves government resources, and is timelier than traditional federal legislation, however it does not require companies to follow First Amendment standards, making it more difficult to regulate advertising to children. The conversation remains now on how this crisis should be handled; should the government regulate the food industry as usual, or would a corporate self-regulatory system be more beneficial to society?”

College and Major available

Management BS, Marketing BS

Course Name and Number, Professor Name

HN-300-A

Location

Digital Commons & West Campus West Building

Start Day/Time

4-29-2022 1:00 PM

End Day/Time

4-29-2022 4:00 PM

Students' Information

Ibrianna Bernasconi, Marketing and Management Major, Honors, 2022 graduate

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Apr 29th, 1:00 PM Apr 29th, 4:00 PM

Regulating Child-Targeted Junk Food Marketing

Digital Commons & West Campus West Building

America’s food industry prioritizes maximizing profit over corporate responsibility, which is why some experts say it is vital for the power of corporate self-regulation to be removed for the sake of American children’s health. Product placement has become big business, where marketers, manufacturers, and production studios work together to create seamless integrations of products into the television shows, movies, video games, and media frequented by youth. Industry self-regulation has complimented the FTC because it conserves government resources, and is timelier than traditional federal legislation, however it does not require companies to follow First Amendment standards, making it more difficult to regulate advertising to children. The conversation remains now on how this crisis should be handled; should the government regulate the food industry as usual, or would a corporate self-regulatory system be more beneficial to society?”