First and Last Name/s of Presenters

Jackson TseFollow

Mentor/s

Dr. Luesink and Dr. Steele

Participation Type

Paper Talk

Abstract

Diversity, equity, and inclusion (DEI) initiatives are relatively new aspects of the NCAA, but they are becoming more important than ever. Initially introduced with the passing of Brown v. Board in 1954, DEI initiatives have grown to include legislation and organizations such as the Civil Rights Act, Title IX, and Association for Intercollegiate Athletics for Women (AIAW). These represent the first of many steps to build a more welcoming and equitable environment for the NCAA’s stakeholders, especially in regard to racial and gender diversity. Despite all of the aforementioned initiatives, there are still gaps throughout the NCAA. Positions including athletic trainers, athletic directors, and coaches are disproportionately filled by white employees when compared to the participation rates by race/ethnicity of NCAA athletes. This trend continues into NCAA media, where studies prove that women’s sports were inadequately covered across media. While the presence of a racial or gender majority isn’t inherently harmful, the inequities listed have negative effects on the future of NCAA athletics due to their harmful psychological impact on student-athletes, minority employees, and prospective youth athletes. As such, it is important to research and incorporate greater initiatives to implement DEI as a foundation in the NCAA to bridge harmful and exclusive trends in the organization. This paper analyzes the history of DEI and presents inequities within the NCAA while providing possible ways to introduce proper DEI programs to create a more equitable future for collegiate athletics.

College and Major available

Management BS, Marketing BS

Location

Session 18: Digital Commons & West Campus West Building Room 208

Start Day/Time

4-28-2023 10:30 AM

End Day/Time

4-28-2023 11:45 AM

Students' Information

Jackson Tse - Marketing and Management, Honors, 2023

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Capstone Presentation.pdf (1829 kB)
PowerPoint slides

COinS
 
Apr 28th, 10:30 AM Apr 28th, 11:45 AM

The Implications of Successful Diversity, Equity, and Inclusion (DEI) Initiatives in the NCAA

Session 18: Digital Commons & West Campus West Building Room 208

Diversity, equity, and inclusion (DEI) initiatives are relatively new aspects of the NCAA, but they are becoming more important than ever. Initially introduced with the passing of Brown v. Board in 1954, DEI initiatives have grown to include legislation and organizations such as the Civil Rights Act, Title IX, and Association for Intercollegiate Athletics for Women (AIAW). These represent the first of many steps to build a more welcoming and equitable environment for the NCAA’s stakeholders, especially in regard to racial and gender diversity. Despite all of the aforementioned initiatives, there are still gaps throughout the NCAA. Positions including athletic trainers, athletic directors, and coaches are disproportionately filled by white employees when compared to the participation rates by race/ethnicity of NCAA athletes. This trend continues into NCAA media, where studies prove that women’s sports were inadequately covered across media. While the presence of a racial or gender majority isn’t inherently harmful, the inequities listed have negative effects on the future of NCAA athletics due to their harmful psychological impact on student-athletes, minority employees, and prospective youth athletes. As such, it is important to research and incorporate greater initiatives to implement DEI as a foundation in the NCAA to bridge harmful and exclusive trends in the organization. This paper analyzes the history of DEI and presents inequities within the NCAA while providing possible ways to introduce proper DEI programs to create a more equitable future for collegiate athletics.

 

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