Mentor/s
Professor Ravi Dhingra
Participation Type
Poster
Abstract
Since its founding in 1997 as a DVD rental service, Netflix has led the streaming entertainment industry through innovation and adaptability. Its success stems from breaking industry norms and expanding into new areas. The research identifies the key factors behind Netflix’s long-term success and offers strategic recommendations, considering market trends, AI, and globalization’s impact on the media sector.
College and Major available
Economics, Finance BS, Management BS, Marketing BS
Academic Level
Undergraduate student
Location
Digital Commons & West Campus West Building University Commons
Start Day/Time
4-25-2025 12:00 PM
End Day/Time
4-25-2025 2:00 PM
Comments
Final Poster Submission
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Prize Categories
Best Multidisciplinary Research or Collaboration
Netflix: Streaming Pioneer Turned Market Leader
Digital Commons & West Campus West Building University Commons
Since its founding in 1997 as a DVD rental service, Netflix has led the streaming entertainment industry through innovation and adaptability. Its success stems from breaking industry norms and expanding into new areas. The research identifies the key factors behind Netflix’s long-term success and offers strategic recommendations, considering market trends, AI, and globalization’s impact on the media sector.
Students' Information
Megan Albert, Bachelor of Science in Marketing and Management, Honors, 2025
Kapaii Fortin, Bachelor of Science in Finance and Economics, Honors, 2025
Taylor Hall, Bachelor of Science in Marketing and Management, Honors, 2025