DigitalCommons@SHU

The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study, James Santomier, Harald Dolles, Reinhard Kunz
WCBT Faculty Publications

The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study, James Santomier, Harald Dolles, Reinhard Kunz
James Santomier

Organizing Committees for the Olympic Games and Satellite Host Local Organizing Committees: Examining their Relationships and Impact on Legacy Creation, Kristina J. Hoff, Becca Leopkey, Jinsu Byun
WCBT Faculty Publications

Researching Sport Events, Kristina Hoff, Becca Leopkey
Kristina Hoff

Sport Event Innovation: A Preliminary Conceptualization and Directions for Future Research, Kristina J. Hoff, Becca Leopkey, Dana Ellis
WCBT Faculty Publications

A Perspective on Value Co-creation Processes in eSports Service Ecosystems, Reinhard Kunz, Alexander Roth, James Santomier
WCBT Faculty Publications

Investigating the Mediating Role of Market Orientation between Internal Marketing and the Development of Entrepreneurial Orientation within Private Sports Clubs, Hossein Mansouri, Saeed S. Boroujerdi, Michael Polonsky, Maizaitulaidawati M. Husin, Mehdi Seydi
New England Journal of Entrepreneurship

A Perspective on Value Co-creation Processes in eSports Service Ecosystems, Reinhard Kunz, Alexander Roth, James Santomier
James Santomier

Sport and Mobile TV: Conceptualization and Empirical Analysis of a Mobile TV Usage Model, Reinhard Kunz, Woratschek, James Santomier
James Santomier

Ambidexterity Continuity and Shift in Evidence-based Management as a Change Response: Cases from Major League Baseball, Sean Pradhan, Nicole C. Jackson
WCBT Faculty Publications

Ambidexterity Continuity and Shift in Evidence-based Management as a Change Response: Cases from Major League Baseball, Sean Pradhan, Nicole C. Jackson
Nicole Jackson

Sport and Mobile TV: Conceptualization and Empirical Analysis of a Mobile TV Usage Model, Reinhard Kunz, Woratschek, James Santomier
WCBT Faculty Publications

Non-Host City Olympic Legacies: The Case of Athens, Georgia and the 1996 Olympic Games, Kristina Hoff, Becca Leopkey
Kristina Hoff

Digital Transformation and Strategic Sponsorship: The Case of BBVA, James Santomier, Sten Soderman, Reinhard Kunz
James Santomier

Sport Content and Virtual Reality Technology Acceptance, Reinhard Kunz, James Santomier
James Santomier

Digital Transformation and Strategic Sponsorship: The Case of BBVA, James Santomier, Sten Soderman, Reinhard Kunz
WCBT Faculty Publications

Organizing committees for the Olympic Games and satellite host local organizing committees: examining their relationships and impact on legacy creation, Kristina Hoff, Becca Leopkey, Jinsu Byun
Kristina Hoff

The Value of a Sports Franchise: The Influence of Coaches, Fans, and Players, Montgomery Gray
Sacred Heart University Scholar

The Role of Culture in Sports Sponsorship: An Update, Sara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David P. Hedlund, Geoff Dickson, Hamid Ghasemi, Abdullah Faruq, Michael Naylor, James Santomier
James Santomier

End of the Road : Why the Istanbul F1 Grand Prix Came to a Screeching Halt, Cem Tinaz, Douglas Michele Turco, James Santomier
James Santomier

Managing the Business of Soccer: A Conceptual Framework, Sten Söderman, James Santomier
James Santomier

The Impact of Participation in Athletics on Neurological and Psychological Health and the Ability to Compete, Sean Burke
Writing Across the Curriculum

The Value of Sports Teams: The Influence of Coaches, Fans, and Players on Value, Montgomery Gray
Writing Across the Curriculum

Sport Content and Virtual Reality Technology Acceptance, Reinhard Kunz, James Santomier
WCBT Faculty Publications

Managing the Business of Soccer: A Conceptual Framework, Sten Söderman, James Santomier
WCBT Faculty Publications

The Media Dichotomy of Sports Heroes and Sport Celebrities: The Marketing of Professional Women's Tennis Players, Joshua Shuart
Joshua Shuart

End of the Road : Why the Istanbul F1 Grand Prix Came to a Screeching Halt, Cem Tinaz, Douglas Michele Turco, James Santomier
WCBT Faculty Publications

Sport-Related Branded Entertainment: The Red Bull Phenomenon, Reinhard Kunz, Franziska Elsässer, James Santomier
James Santomier

Sport-Related Branded Entertainment: The Red Bull Phenomenon, Reinhard Kunz, Franziska Elsässer, James Santomier
WCBT Faculty Publications

Non-host City Olympic Legacies: The Case of Athens, Georgia and the 1996 Olympic Games, Kristina Hoff
Kristina Hoff

Social Media and Prosumerism: Implications for Sport Marketing Research, James Santomier, Patricia Hogan
James Santomier

The Roethlisberger Effect: Steelers Fans and the Marketing of a Regional Superhero, Joshua Shuart
WCBT Faculty Publications

SportSponsoring: Theoretische und Praktische Perspektiven, James Santomier, C. Durcholz, S. Peoples
James Santomier

Sport New Media, James Santomier, Joshua Shuart
Joshua Shuart

Sport New Media, James Santomier, Joshua Shuart
James Santomier

Sport Venue Construction, Naming Rights, and Politics in the New York Metropolitan Region, James Santomier, Joshua Shuart
Joshua Shuart

New Media and International Business, James Santomier, Joshua Shuart, Artur Costabiei
Joshua Shuart

New Media and International Business, James Santomier, Joshua Shuart, Artur Costabiei
James Santomier

New Media Challenges in the Twenty-First Century, James Santomier, Artur Costabiei
James Santomier

Case Study: ESPN STAR Sports, James Santomier
James Santomier

Sport Business and Sport Management in the USA, James Santomier
James Santomier

Sport Venue Construction, Naming Rights, and Politics in the New York Metropolitan Region, James Santomier, Joshua Shuart
James Santomier

Endorser Source Credibility: Redefining Spokesperson Influence Through Development of the Celebrity-Hero Matrix, Joshua Shuart
Joshua Shuart

Public Policy and Funding New York's New Sports Venues, James Santomier, John Gerlach
James Santomier

New Media, Branding and Global Sports Sponsorship, James Santomier
James Santomier

High-Speed Success In Indy Left Canadian Club Wondering, "Should We Stay Or Should We Go?", Enda McGovern, Laurence Weinstein, Brandi Hooper Morgan
Enda McGovern

The Professional Bull Riders Tour: Growth and Development of a Niche Sport, Peter A. Maresco, Joshua Shuart
Joshua Shuart

World Wrestling Entertainment: Achieving Continued Growth and Market Penetration Through International Expansion, Joshua Shuart, Peter A. Maresco
Joshua Shuart

Social Media and Prosumerism: Implications for Sport Marketing Research, James Santomier, Patricia Hogan
WCBT Faculty Publications

New Media and International Business, James Santomier, Joshua Shuart, Artur Costabiei
WCBT Faculty Publications

Public Policy and Funding New York's New Sports Venues, James Santomier, John Gerlach
WCBT Faculty Publications

SportSponsoring: Theoretische und Praktische Perspektiven, James Santomier, C. Durcholz, S. Peoples
WCBT Faculty Publications

Dangerous Hoops : A Forensic Marketing Action Adventure, D. Larry Crumbley, Peter A. Maresco
WCBT Faculty Publications

High-Speed Success In Indy Left Canadian Club Wondering, "Should We Stay Or Should We Go?", Enda McGovern, Laurence Weinstein, Brandi Hooper Morgan
WCBT Faculty Publications

New Media Challenges in the Twenty-First Century, James Santomier, Artur Costabiei
WCBT Faculty Publications

New Media, Branding and Global Sports Sponsorship, James Santomier
WCBT Faculty Publications

Politics and Naming Rights: Assessing NY's Sport Venues, James Santomier, Joshua Shuart
Joshua Shuart

Politics and Naming Rights: Assessing NY's Sport Venues, James Santomier, Joshua Shuart
James Santomier

Sport Venue Construction, Naming Rights, and Politics in the New York Metropolitan Region, James Santomier, Joshua Shuart
WCBT Faculty Publications

Case Study: ESPN STAR Sports, James Santomier
WCBT Faculty Publications

Sport New Media, James Santomier, Joshua Shuart
WCBT Faculty Publications

The Professional Bull Riders Tour: Growth and Development of a Niche Sport, Peter A. Maresco, Joshua Shuart
WCBT Faculty Publications

Gender effects on spectators' attitudes toward WNBA basketball, Catherine McCabe
Catherine McCabe

What Leaders Can Learn From Athletics: Inconsistencies Between Leadership in Sports and Leadership in Corporations, Peter A. Maresco
WCBT Faculty Publications

Endorser Source Credibility: Redefining Spokesperson Influence Through Development of the Celebrity-Hero Matrix, Joshua Shuart
WCBT Faculty Publications

Spectators' attitudes toward basketball: An application of multifactorial gender identity, Catherine McCabe
Catherine McCabe

Leading With The Heart: Coach K’S Successful Strategies for Basketball, Business and Life, Peter A. Maresco
WCBT Faculty Publications

World Wrestling Entertainment: Achieving Continued Growth and Market Penetration Through International Expansion, Joshua Shuart, Peter A. Maresco
WCBT Faculty Publications

Sport Business and Sport Management in the USA, James Santomier
WCBT Faculty Publications

The Media Dichotomy of Sports Heroes and Sport Celebrities: The Marketing of Professional Women's Tennis Players, Joshua Shuart
WCBT Faculty Publications

Gender effects on attitudes toward sports consumption, Catherine McCabe
Catherine McCabe

Myth, Legitimation, and Stress in Formal Sport Organizations, James Santomier
James Santomier