DigitalCommons@SHU

Antecedents and Outcomes of Generation Z Consumers’ Contrastive and Assimilative Upward Comparisons With Social Media Influencers, Shiyun Chloe Tian, Su Yeon Cho, Xiaofeng Jia, Ruoyu Sun, Wanhsiu Sunny Tsai
Shiyun (Chloe) Tian

Antecedents and Outcomes of Generation Z Consumers’ Contrastive and Assimilative Upward Comparisons With Social Media Influencers, Shiyun Chloe Tian, Su Yeon Cho, Xiaofeng Jia, Ruoyu Sun, Wanhsiu Sunny Tsai
WCBT Faculty Publications

Legal Issues Inside the Unnatural World of Metaverse, Richard L. Pate
Richard L. Pate

The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z, Weiting Tao, Shiyun (Chloe) Tian, Wan-Hsiu Sunny Tsai, Michelle Seelig
Shiyun (Chloe) Tian

Effects of Celebrity, Social Media Influencer, and Peer Endorsements on Consumer Responses Toward a Celebrity-owned Brand: The Role of Source Credibility and Congruency, Shiyun (Chloe) Tian, Jo-Yun Li
WCBT Faculty Publications

Legal Issues Inside the Unnatural World of Metaverse, Richard L. Pate
WCBT Faculty Publications

The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z, Weiting Tao, Shiyun (Chloe) Tian, Wan-Hsiu Sunny Tsai, Michelle Seelig
WCBT Faculty Publications

Effects of Income and Financial Strain on Risky Social Behaviour in the COVID-19 Era: A Comparison of the US and Canada, Michael Frechette, Timothy M. Reilly
Michael Frechette

Effects of Income and Financial Strain on Risky Social Behaviour in the COVID-19 Era: A Comparison of the US and Canada, Michael Frechette, Timothy M. Reilly
Timothy M. Reilly

The New Normal: An Exploratory Study of Consumer Perceptions of Sustainable Consumption Amid a Global Pandemic, David Loranger
David Loranger

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce, Cuauhtémoc Luna-Nevarez, Enda McGovern
Enda McGovern

Effects of Income and Financial Strain on Risky Social Behaviour in the COVID-19 Era: A Comparison of the US and Canada, Michael Frechette, Timothy M. Reilly
WCBT Faculty Publications

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce, Cuauhtémoc Luna-Nevarez, Enda McGovern
WCBT Faculty Publications

Professor and Student Study Whether Emailing Taste and Smell Is Possible,
Tolga Kaya

Vampires, Amazon.com, and Other Creatures You Should Never Invite Into Your Home: The Neoliberal Invasion Grows Even Bolder, Bill Yousman
Communication, Media & The Arts Faculty Publications

Trust and Knowledge Sharingin Virtual Teams: the Case of China, Michael Jijin Zhang, Honghua Chen
Michael J. Zhang

Apps for Enhancing Student Engagement and Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes
WCBT Faculty Publications

Apps for Enhancing Student Engagement and Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes
Cuauhtémoc Luna-Nevarez

Exploring Effects of Online Shopping Experiences on Browser Satisfaction and E-tail Performance, Iryna Pentina, Aliaksandr Amialchuk, David G. Taylor
David G. Taylor

Consumer Attitudes Toward Social Network Advertising, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications

Predicting Mobile App Usage for Purchasing and Information-Sharing, David G. Taylor, Michael Levin
David G. Taylor

Consumer Attitudes Toward Social Network Advertising, Cuauhtémoc Luna-Nevarez
Cuauhtémoc Luna-Nevarez

Examining Search as Opposed to Experience Goods when Investigating Synergies of Internet News Articles and Banner Ads, Anca C. Micu, Iryna Pentina
WCBT Faculty Publications

Has e-Marketing Come of Age? Modeling Historical Influences on Post-Adoption Era Internet Consumer Behaviors, David G. Taylor, David Strutton
David G. Taylor

Integrating Advertising and News about the Brand in the Online Environment: Are All Products the Same?, Anca C. Micu, Iryna Pentina
WCBT Faculty Publications

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
David G. Taylor

Putting A Face With A Name: Avatars, Relationship Marketing and Service Recovery, David G. Taylor
David G. Taylor

Predicting Mobile App Usage for Purchasing and Information-Sharing, David G. Taylor, Michael Levin
WCBT Faculty Publications

New Media and International Business, James Santomier, Joshua Shuart, Artur Costabiei
Joshua Shuart

New Media and International Business, James Santomier, Joshua Shuart, Artur Costabiei
James Santomier

Friends, Fans, and Followers: Do Ads Work on Social Networks?, David G. Taylor, Jeffrey E. Lewin, David Strutton
David G. Taylor

Will "Smarter" Marketing End Social Discrimination? A Critical Review, Frances Grodzinsky, Andra Gumbus, Stephen J. Lilley
Frances Grodzinsky

Will "Smarter" Marketing End Social Discrimination? A Critical Review, Frances Grodzinsky, Andra Gumbus, Stephen J. Lilley
Stephen J. Lilley

Do Microblog Postings Influence Consumer Perceptions of Retailers' E-Servicescapes?, Gina A. Tran, David Strutton, David G. Taylor
David G. Taylor

Self-Enhancement as a Motivation for Sharing Online Advertising, David G. Taylor, David Strutton, Kenneth Thompson
David G. Taylor

Critical Success Factors for E-Commerce in Thailand: Cultural and Infrastructural Influences, Kittipong Laosethakul, William Boulton
Kittipong Laosethakul

A Social Marketing Campaign for a Nonprofit Organization: Going Global or Staying Local?, Enda McGovern
Enda McGovern

Privacy Concern and Online Personalization: The Moderating Effects of Information Control and Compensation, David G. Taylor, Donna F. Davis, Ravi Jillapalli
David G. Taylor

Will "Smarter" Marketing End Social Discrimination? A Critical Review, Frances Grodzinsky, Andra Gumbus, Stephen J. Lilley
School of Computer Science & Engineering Faculty Publications

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
WCBT Faculty Publications

AdRoll: A Case Study of Entrepreneurial Growth, Todd A. Finkle
New England Journal of Entrepreneurship

A Social Marketing Campaign for a Nonprofit Organization: Going Global or Staying Local?, Enda McGovern
WCBT Faculty Publications

Do Microblog Postings Influence Consumer Perceptions of Retailers' E-Servicescapes?, Gina A. Tran, David Strutton, David G. Taylor
WCBT Faculty Publications

Self-Enhancement as a Motivation for Sharing Online Advertising, David G. Taylor, David Strutton, Kenneth Thompson
WCBT Faculty Publications

New Media and International Business, James Santomier, Joshua Shuart, Artur Costabiei
WCBT Faculty Publications

Exploring Effects of Online Shopping Experiences on Browser Satisfaction and E-tail Performance, Iryna Pentina, Aliaksandr Amialchuk, David G. Taylor
WCBT Faculty Publications

Friends, Fans, and Followers: Do Ads Work on Social Networks?, David G. Taylor, Jeffrey E. Lewin, David Strutton
WCBT Faculty Publications

Understanding SME Intention to Use the Internet for Managing Supplier Information, Kevin Celuch, Anna Walz, Carl Saxby, Craig Ehlen
New England Journal of Entrepreneurship

Has e-Marketing Come of Age? Modeling Historical Influences on Post-Adoption Era Internet Consumer Behaviors, David G. Taylor, David Strutton
WCBT Faculty Publications

Telling the Brand Story: Including News Articles in Online Promotional Strategies, Anca C. Micu
WCBT Faculty Publications

Putting A Face With A Name: Avatars, Relationship Marketing and Service Recovery, David G. Taylor
WCBT Faculty Publications

Privacy Concern and Online Personalization: The Moderating Effects of Information Control and Compensation, David G. Taylor, Donna F. Davis, Ravi Jillapalli
WCBT Faculty Publications

Theoretical Approaches in Internet Advertising Research, Anca C. Micu
WCBT Faculty Publications

Critical Success Factors for E-Commerce in Thailand: Cultural and Infrastructural Influences, Kittipong Laosethakul, William Boulton
WCBT Faculty Publications

Testing for a Synergistic Effect Between Online Publicity and Advertising in an Integrated Marketing Communications Context, Anca C. Micu
WCBT Faculty Publications

How Did This Ad Get in My Browser? A Theoretical Examination of Online Targeting and Segmentation Practices as They Relate to Media Planning on the Internet, Anca C. Micu
WCBT Faculty Publications

You've Got News: A Permission-Marketing Model Using Sponsored Electronic Newsletters, Anca C. Micu, Clyde H. Bentley
WCBT Faculty Publications

Where Is Thailand in the Development of E-Commerce?, Kittipong Laosethakul
WCBT Faculty Publications

Propensity to Trust, Purchase Experience, and Trusting Beliefs of Unfamiliar E-Commerce Ventures, Gregory B. Murphy
New England Journal of Entrepreneurship