DigitalCommons@SHU

Antecedents and Outcomes of Generation Z Consumers’ Contrastive and Assimilative Upward Comparisons With Social Media Influencers, Shiyun Chloe Tian, Su Yeon Cho, Xiaofeng Jia, Ruoyu Sun, Wanhsiu Sunny Tsai
Shiyun (Chloe) Tian

Antecedents and Outcomes of Generation Z Consumers’ Contrastive and Assimilative Upward Comparisons With Social Media Influencers, Shiyun Chloe Tian, Su Yeon Cho, Xiaofeng Jia, Ruoyu Sun, Wanhsiu Sunny Tsai
WCBT Faculty Publications

The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z, Weiting Tao, Shiyun (Chloe) Tian, Wan-Hsiu Sunny Tsai, Michelle Seelig
Shiyun (Chloe) Tian

Transforming luxury: Global luxury brand executives’ perceptions during COVID, David Loranger, Erik Roeraas
David Loranger

Living the dream: Executives’ strategic decision-making and the interdependence of ‘pure’ luxury and masstige, Erik Roeraas, David Loranger
David Loranger

How Do Consumers in General Evaluate, Judge, and Act toward Shoplifting? The Moderating Effects of Personal Characteristics and Motives Shoplifting?, Juehui Shi, Ngoc (Cindy) Pham, Claudio Schapsis, Tofazzal Hossain, Arturo Z. Vasquez-Párraga
WCBT Faculty Publications

The Influence of COVID-19 Pandemic on Consumer–brand Relationships: Evidence of Brand Evangelism Behaviors, Hemant C. Sashittal, Avan R. Jassawalla, Ruchika Sachdeva
WCBT Faculty Publications

The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z, Weiting Tao, Shiyun (Chloe) Tian, Wan-Hsiu Sunny Tsai, Michelle Seelig
WCBT Faculty Publications

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
WCBT Faculty Publications

Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency, Shiyun (Chloe) Tian, Jo-Yun Li
Shiyun (Chloe) Tian

Texas Cowboy Boots: Material Culture Melting Pot, David Loranger
David Loranger

Effects of Income and Financial Strain on Risky Social Behaviour in the COVID-19 Era: A Comparison of the US and Canada, Michael Frechette, Timothy M. Reilly
Michael Frechette

Effects of Income and Financial Strain on Risky Social Behaviour in the COVID-19 Era: A Comparison of the US and Canada, Michael Frechette, Timothy M. Reilly
Timothy M. Reilly

Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?, David G. Taylor, Iryna Pentina
David G. Taylor

Highland haberdashery: Scottish kiltmaking in the twenty-first century, David Loranger
David Loranger

A Tale of Two Pandemics: A Pilot Study on COVID-19 Restrictions and Apparel Sales Growth in California and Texas, David Loranger
David Loranger

The New Normal: An Exploratory Study of Consumer Perceptions of Sustainable Consumption Amid a Global Pandemic, David Loranger
David Loranger

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
Enda McGovern

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
Gerardo Moreira

Clarity 2.0: Improved Assessment of Product Competitiveness from Online Content, Yufeng Huang, Mariana Bernagozzi, Michelle Morales, Sheema Usmani, Biplav Srivastava, Michelle Mullins
WCBT Faculty Publications

Effects of Income and Financial Strain on Risky Social Behaviour in the COVID-19 Era: A Comparison of the US and Canada, Michael Frechette, Timothy M. Reilly
WCBT Faculty Publications

En-Gendering Power and Empowerment in Advertising: A Content Analysis, Wan-Hsiu Sunny Tsai, Aya Shata, Shiyun (Chloe) Tian
Shiyun (Chloe) Tian

The Role of Guilt, Shame, and Social Distance in Bystander-Focused Prevention of Campus Sexual Violence, Shiyun (Chloe) Tian, Jo-Yun Li
Shiyun (Chloe) Tian

It All Adds Up: Impact of the Flipped Classroom Approach related to Achievement, Student Satisfaction, Self-Efficacy, Anxiety, and Optimism in a Retail Math Course, David Loranger, Amy Dorie, Jessica Hurst
David Loranger

Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context, Shannon Cummins, Timothy M. Reilly, Les Carlson, Stephen J. Grove, Michael J. Dorsch
Timothy M. Reilly

An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making, Ruchika Sachdeva
Ruchika Sachdeva

An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making, Ruchika Sachdeva
Ruchika Sachdeva

First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract, David G. Taylor
David G. Taylor

Social Media Usage, FOMO, and Conspicuous Consumption: An Exploratory Study: An Abstract, David G. Taylor
David G. Taylor

The 'store of the future' in popular culture: Trends in press coverage of experiential retailing, David Loranger
David Loranger

Collaborative consumption, social distance and the extended self, Michael Frechette, Mark Arnold, Andrew Kaikati, Nitish Singh
Michael Frechette

An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making, Ruchika Sachdeva
WCBT Faculty Publications

Collaborative Consumption, Social Distance and the Extended Self, Michael Frechette, Mark Arnold, Andrew Kaikati, Nitish Singh
WCBT Faculty Publications

Inspection or Play? A Study of How Augmented Reality Technology Can Be Utilized in Advertising, Wan-Hsui (Sunny) Tsai, Shiyun (Chloe) Tian, Ching-Hua Chuan, Cong Li
Shiyun (Chloe) Tian

Encore consumption: Investigating trends in the apparel expenditures of older consumers in the United States, Amy Dorie, David Loranger, Elena Karpova
David Loranger

Bet You Can’t Eat Just One: Binge Eating Disorder Promotion In American Food Advertising, Debbie Danowski
Debbie Danowski

First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract, David G. Taylor
WCBT Faculty Publications

Social Media Usage, FOMO, and Conspicuous Consumption: An Exploratory Study: An Abstract, David G. Taylor
WCBT Faculty Publications

Bet You Can’t Eat Just One: Binge Eating Disorder Promotion In American Food Advertising, Debbie Danowski
Communication, Media & The Arts Faculty Publications

How to Develop a Personal Brand: Experiential Learning and Career Development in the Business Honors Program, Catherine McCabe, Lane Sutton
Catherine McCabe

The Green Entrepreneur: How Important Are They To The Growth of the EU, Enda McGovern
Enda McGovern

First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract, David G. Taylor
David G. Taylor

The Effect of Situation, Person and Store Influences on Willingness to Buy: The Role of Emotion and Reason, Arjun Chaudhuri, Camelia C. Micu, Anca C. Micu
WCBT Faculty Publications

Instilling Positive Beliefs About Organ Donation: An Information Processing Approach, Gerardo J. Moreira
Gerardo Moreira

WCOB Professor Jose Mendoza Interviewed in WalletHub, Jose Mendoza
Jose Mendoza

The Introduction of Virtual Reality to Education: Should the Marketing Discipline Engage?, Enda McGovern
WCBT Faculty Publications

The Introduction of Virtual Reality to Education: Should the Marketing Discipline Engage?, Enda McGovern
Enda McGovern

Does Facebook Usage Lead to Conspicuous Consumption?: The Role of Envy, Narcissism and Self-promotion, David G. Taylor
David G. Taylor

"(Don’t You) Wish You Were Here?”: Narcissism, Envy and Sharing of Travel Photos through Social Media: An Extended Abstract, David G. Taylor
David G. Taylor

Narrow, powerful, and public: the influence of brand breadth in the luxury market, Youngseon Kim, Nikki Wingate
Nikki Wingate

What do Consumers Tweet About? The Role of Product Type and Brand Belief Type on User-Generated Content, Camelia C. Micu, Tilottama Chowdhury, Anca C. Micu, Arjun Chaudhuri
WCBT Faculty Publications

The Bond of Identification: How Salespeople’s Affinity with Their Organization Impacts Selling Success—An Abstract, Juliana White, Rebecca Rast, Gerardo J. Moreira
Gerardo Moreira

The 2012 London Olympics: Innovations in ICT and Social Media Marketing, James Santomier, Patricia I. Hogan, Reinhard Kunz, Anita M. Santasier
James Santomier

Sport-Related Branded Entertainment: The Red Bull Phenomenon, Reinhard Kunz, Franziska Elsässer, James Santomier
James Santomier

Apps for Enhancing Student Engagement and Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes
WCBT Faculty Publications

Exploring the Use of Twitter Opinion Mining (TOM) in Marketing Courses, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications

Exploring the Use of Twitter Opinion Mining (TOM) in Marketing Courses, Cuauhtémoc Luna-Nevarez
Cuauhtémoc Luna-Nevarez

Apps for Enhancing Student Engagement and Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes
Cuauhtémoc Luna-Nevarez

"(Don’t You) Wish You Were Here?”: Narcissism, Envy and Sharing of Travel Photos through Social Media: An Extended Abstract, David G. Taylor
WCBT Faculty Publications

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role?, David G. Taylor, Iryna Pentina, Oksana Basmanova
David G. Taylor

Towards the Formation and Measurement of Ethnic Price Perception, Jose Mendoza
Jose Mendoza

Sport-Related Branded Entertainment: The Red Bull Phenomenon, Reinhard Kunz, Franziska Elsässer, James Santomier
WCBT Faculty Publications

The 2012 London Olympics: Innovations in ICT and Social Media Marketing, James Santomier, Patricia I. Hogan, Reinhard Kunz, Anita M. Santasier
WCBT Faculty Publications

Does Facebook Usage Lead to Conspicuous Consumption?: The Role of Envy, Narcissism and Self-promotion, David G. Taylor
WCBT Faculty Publications

"TMT Faultlines, Acquisition Experience and Frequency of Cross-border Acquisitions", Jianzu Wu, Jing'an Tang, Liling Chen
Jing'an Tang

Because It Makes Me Feel Good: Moderation and Mediation Effects in Cause-Related Marketing, Reto Felix, Arash H. Zadeh, Arne Baruca
WCBT Faculty Publications

A Scale to Assess the Efficacy of Consumer Decision Making, Ruchika Sachdeva
Ruchika Sachdeva

A Scale to Assess the Efficacy of Consumer Decision Making, Ruchika Sachdeva
Ruchika Sachdeva

Assessment of Advertising Effectiveness: A Scale Validation Exercise, Ruchika Sachdeva
Ruchika Sachdeva

Managing Consumer Fairness Perceptions to Increase Lifetime Customer Value, Nikki Lee-Wingate
Nikki Wingate

Consumer Perceptions of Product-Claim vs. Help-Seeking Direct to Consumer Advertising of Prescription Drugs, Nikki Wingate, Ying Xie
Nikki Wingate

Examining Search as Opposed to Experience Goods when Investigating Synergies of Internet News Articles and Banner Ads, Anca C. Micu, Iryna Pentina
WCBT Faculty Publications

Out of the Building, into the Fire: An Analysis of Cognitive Biases during Entrepreneurial Interviews, Tianxu Chen, Mark Simon, Ph.D., John Kim, Brian Poploskie
New England Journal of Entrepreneurship

Consumer Memory and Brand Extension : An Empirical Study on Indian Youth, Ruchika Sachdeva
Ruchika Sachdeva

Determinants of Consumer eHealth Information Seeking Behavior., Ryan H. Sandefer, Bonnie L. Westra, Saif S. Khairat, David S. Pieczkiewicz, Stuart M. Speedie
Saif Khairat

MBA Students Serve Community with Capstone Project, Valerie Christian
Valerie Christian

Branding America: Patriotic Products and Consumerism After September 11th, Lori Bindig, M. Bosau
Lori Bindig

SHU Procures 3D Printer for Use in Curriculum, Enda McGovern
Enda McGovern

What Products Can Benefit from African American Advertising Appeals? The Moderating Role of Product Involvement, Ivonne M. Torres, Cuauhtémoc Luna-Nevarez
Cuauhtémoc Luna-Nevarez

Consumer Response to Interruption Features and Need for Cognitive Closure, Mihai Niculescu, Collin R. Payne, Cuauhtémoc Luna-Nevarez
Cuauhtémoc Luna-Nevarez

Common Practices in Destination Website Design, Cuauhtémoc Luna-Nevarez, Michael R. Hyman
Cuauhtémoc Luna-Nevarez

An Attribution Theory Model of Consumer Behavior in Times of Marketing Crisis, Timothy M. Reilly
Timothy M. Reilly

Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study of Eyp Mission Critical Facilities Inc., Timothy J. Crader, Stephen M. Brown
Stephen M. Brown Ed, D.

Has e-Marketing Come of Age? Modeling Historical Influences on Post-Adoption Era Internet Consumer Behaviors, David G. Taylor, David Strutton
David G. Taylor

Are Subcompact Cars Driving Consumers Towards Sustainable Transport, Enda McGovern
Enda McGovern

Just Tell Me The Rules! Or When Did The Rules Change?, Valerie Christian
Valerie Christian

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
David G. Taylor

Putting A Face With A Name: Avatars, Relationship Marketing and Service Recovery, David G. Taylor
David G. Taylor

Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No, Jason Flores, Arne Baruca, Robert Saldivar
WCBT Faculty Publications

Consumer Response to Interruption Features and Need for Cognitive Closure, Mihai Niculescu, Collin R. Payne, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications

Advertising Higher Education in Romania, Anca C. Micu, Madalina Moraru
WCBT Faculty Publications

Barriers and bridges to the adoption of environmentally-sustainable offerings☆☆☆, Edward Ramirez, Ricardo J. Gonzalez, Gerardo J. Moreira
Gerardo Moreira

A Review of Barriers to Engaging Consumers in the Use of Healthcare Information Technology, Sandra Long, Saif Khairat
Saif Khairat

New Media and International Business, James Santomier, Joshua Shuart, Artur Costabiei
Joshua Shuart

New Media and International Business, James Santomier, Joshua Shuart, Artur Costabiei
James Santomier

Want to Enroll in a MOOC? No Thanks, My Professors Have Their Own Videos, Enda McGovern, Arne Baruca
Enda McGovern

Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study of Eyp Mission Critical Facilities Inc., Timothy J. Crader, Stephen M. Brown
WCBT Faculty Publications

What Would Don Draper Do? Rules for Restoring the Contemporary Agency Mojo, David Strutton, David G. Taylor
David G. Taylor

Want to Enroll in a MOOC? No Thanks, My Professors Have Their Own Videos, Enda McGovern, Arne Baruca
WCBT Faculty Publications

New Media, Branding and Global Sports Sponsorship, James Santomier
James Santomier

Friends, Fans, and Followers: Do Ads Work on Social Networks?, David G. Taylor, Jeffrey E. Lewin, David Strutton
David G. Taylor

Will "Smarter" Marketing End Social Discrimination? A Critical Review, Frances Grodzinsky, Andra Gumbus, Stephen J. Lilley
Frances Grodzinsky

Will "Smarter" Marketing End Social Discrimination? A Critical Review, Frances Grodzinsky, Andra Gumbus, Stephen J. Lilley
Stephen J. Lilley

Do Microblog Postings Influence Consumer Perceptions of Retailers' E-Servicescapes?, Gina A. Tran, David Strutton, David G. Taylor
David G. Taylor

Transport Behavior: A Role for Social Marketing Revised, Enda McGovern
Enda McGovern

Self-Enhancement as a Motivation for Sharing Online Advertising, David G. Taylor, David Strutton, Kenneth Thompson
David G. Taylor

Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?, David Strutton, David G. Taylor, Kenneth Thompson
David G. Taylor

High-Speed Success In Indy Left Canadian Club Wondering, "Should We Stay Or Should We Go?", Enda McGovern, Laurence Weinstein, Brandi Hooper Morgan
Enda McGovern

Cross-Border Shopping: Mexican Shoppers in the US and American Shoppers in Mexico, Arne Baruca, M. Zolfagharian
WCBT Faculty Publications

Alcohol Pricing, Jose Mendoza, Paul Baines, Lynette Ryals
Jose Mendoza

A Social Marketing Campaign for a Nonprofit Organization: Going Global or Staying Local?, Enda McGovern
Enda McGovern

Privacy Concern and Online Personalization: The Moderating Effects of Information Control and Compensation, David G. Taylor, Donna F. Davis, Ravi Jillapalli
David G. Taylor

Mobile Application Adoption by Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
David G. Taylor

The Playmasters (Book Review), Joshua Shuart
Joshua Shuart

Heroes in Sport: Assessing Celebrity Endorser Effectiveness, Joshua Shuart
Joshua Shuart

Will "Smarter" Marketing End Social Discrimination? A Critical Review, Frances Grodzinsky, Andra Gumbus, Stephen J. Lilley
School of Computer Science & Engineering Faculty Publications

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
WCBT Faculty Publications

Common Practices in Destination Website Design, Cuauhtémoc Luna-Nevarez, Michael R. Hyman
WCBT Faculty Publications

A Social Marketing Campaign for a Nonprofit Organization: Going Global or Staying Local?, Enda McGovern
WCBT Faculty Publications

Do Microblog Postings Influence Consumer Perceptions of Retailers' E-Servicescapes?, Gina A. Tran, David Strutton, David G. Taylor
WCBT Faculty Publications

Our Celebrities Our Selves: Reconstructing Ourselves as Online Personalities, Arne Baruca
WCBT Faculty Publications

Self-Enhancement as a Motivation for Sharing Online Advertising, David G. Taylor, David Strutton, Kenneth Thompson
WCBT Faculty Publications

Are Subcompact Cars Driving Consumers Towards Sustainable Transport, Enda McGovern
WCBT Faculty Publications

What Products Can Benefit from African American Advertising Appeals? The Moderating Role of Product Involvement, Ivonne M. Torres, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications

New Media and International Business, James Santomier, Joshua Shuart, Artur Costabiei
WCBT Faculty Publications

Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?, David G. Taylor, Iryna Pentina
WCBT Faculty Publications

Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?, David Strutton, David G. Taylor, Kenneth Thompson
WCBT Faculty Publications

Friends, Fans, and Followers: Do Ads Work on Social Networks?, David G. Taylor, Jeffrey E. Lewin, David Strutton
WCBT Faculty Publications

What Would Don Draper Do? Rules for Restoring the Contemporary Agency Mojo, David Strutton, David G. Taylor
WCBT Faculty Publications

Mobile Application Adoption by Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
WCBT Faculty Publications

Has e-Marketing Come of Age? Modeling Historical Influences on Post-Adoption Era Internet Consumer Behaviors, David G. Taylor, David Strutton
WCBT Faculty Publications

High-Speed Success In Indy Left Canadian Club Wondering, "Should We Stay Or Should We Go?", Enda McGovern, Laurence Weinstein, Brandi Hooper Morgan
WCBT Faculty Publications

The Passive Shopping Stage: Keeping in Mind Brand Encounters, Anca C. Micu
WCBT Faculty Publications

Telling the Brand Story: Including News Articles in Online Promotional Strategies, Anca C. Micu
WCBT Faculty Publications

Branding America: Patriotic Products and Consumerism After September 11th, Lori Bindig, M. Bosau
Communication, Media & The Arts Faculty Publications

Putting A Face With A Name: Avatars, Relationship Marketing and Service Recovery, David G. Taylor
WCBT Faculty Publications

Relationship of Brand Extension with Selected Aspects of Information Processing, Ruchika Sachdeva, Anupam Bawa
Ruchika Sachdeva

The Roles of Self-discrepancy and Social Support in Young Females’ Decisions to Undergo Cosmetic Procedures, Iryna Pentina, David G. Taylor, Troy A. Voelker
David G. Taylor

The Roles of Self-discrepancy and Social Support in Young Females’ Decisions to Undergo Cosmetic Procedures, Iryna Pentina, David Taylor, Troy Voelker
David G. Taylor

The Evolution of an International Market: The Case of India, Sivakumar Venkataramany, Balbir B. Bhasin
WCBT Faculty Publications

In the Mood for a Commercial Break? A Model of Consumer Response to Television Commercials During Sensitive News, Anca C. Micu, Esther Thorson, Michael Antecol
WCBT Faculty Publications

Strategic Marketing Practice Considerations in Family Business in Nigeria, Omotayo Adegbuyi
New England Journal of Entrepreneurship

Assessment of Brand Extension: A Scale Validation Exercise, Ruchika Sachdeva, Anupam Bawa
Ruchika Sachdeva

Leveraging News and Advertising to Introduce New Brands on the Web, Anca C. Micu, Esther Thorson
WCBT Faculty Publications

The Green Entrepreneur: How Important Are They To The Growth of the EU, Enda McGovern
WCBT Faculty Publications

The Business of Christianity: The Growing Market For Everything Christian, Peter A. Maresco
WCBT Faculty Publications

Using Teen Chick Lit Novels to Teach Marketing, Peter A. Maresco
WCBT Faculty Publications

Transport Behavior: A Role for Social Marketing, Enda McGovern
Enda McGovern

Transport Behavior: A Role for Social Marketing Revised, Enda McGovern
WCBT Faculty Publications

Heroes in Sport: Assessing Celebrity Endorser Effectiveness, Joshua Shuart
WCBT Faculty Publications

Testing for a Synergistic Effect Between Online Publicity and Advertising in an Integrated Marketing Communications Context, Anca C. Micu
WCBT Faculty Publications

How Did This Ad Get in My Browser? A Theoretical Examination of Online Targeting and Segmentation Practices as They Relate to Media Planning on the Internet, Anca C. Micu
WCBT Faculty Publications

The Atkins Diet Phenomenon: How the Low Carbohydrate Lifestyle Has Revolutionized the Consumer Behavior of American Dieters, Peter A. Maresco
WCBT Faculty Publications

Just Tell Me The Rules! Or When Did The Rules Change?, Valerie Christian
WCBT Faculty Publications

You've Got News: A Permission-Marketing Model Using Sponsored Electronic Newsletters, Anca C. Micu, Clyde H. Bentley
WCBT Faculty Publications

An Economic Model of Permission Marketing: Win-win-win Relationship Building Among Marketers, ISPs, and Internet Users, Anca C. Micu, Yan Jin, Clyde H. Bentley, Glen T. Cameron
WCBT Faculty Publications

Globalization and Technological Achievement: Implications for Macromarketing and Digital Divide, Ronald Hill, Kathy K. Dhanda
Kathy Dhanda

A Model of Consumption and Environmental Degradation: Making the Case for Sustainable Consumer Behavior, Bahram Adrangi, Kathy K. Dhanda, Ronald Hill
Kathy Dhanda

The Playmasters (Book Review), Joshua Shuart
WCBT Faculty Publications

Marketing Orientation in SMEs: Effects of the Internal Environment, Richard C. Becherer, Diane Halstead, Paula J. Haynes
New England Journal of Entrepreneurship

Advertising, Technology and Digital Divide, Ronald Hill, Kathy K. Dhanda
Kathy Dhanda

Marketing Management: Cases for Creative Problem Solving, Laurence Weinstein, Madan Annavarjula
WCBT Faculty Publications

Distributive Justice and Consumer Behavior: A Rawlsian perspective, Ronald P. Hill, Robert Peterson, Kathy K. Dhanda
Kathy Dhanda

Distributive Justice and Consumer Behavior: A Rawlsian Perspective, Ronald Hill, Kathy K. Dhanda, Robert Peterson
Kathy Dhanda

Gender Inequity and Quality of Life: A Global Perspective, Kathy K. Dhanda, Ronald Hill
Kathy Dhanda

A Market Based Solution to Acid Rain: The Case of Sulfur Dioxide (SO2) Trading Program, Kathy K. Dhanda
Kathy Dhanda