Part of the Sales and Merchandising Commons

Works in Sales and Merchandising

2023

The ‘Store Of The Future’ In Popular Culture: Trends In Press Coverage Of Experiential Retailing, David Loranger, Marla Greene
David Loranger

2022

Living the dream: Executives’ strategic decision-making and the interdependence of ‘pure’ luxury and masstige, Erik Roeraas, David Loranger
David Loranger

How Do Consumers in General Evaluate, Judge, and Act toward Shoplifting? The Moderating Effects of Personal Characteristics and Motives Shoplifting?, Juehui Shi, Ngoc (Cindy) Pham, Claudio Schapsis, Tofazzal Hossain, Arturo Z. Vasquez-Párraga
WCBT Faculty Publications

PDF

Texas Cowboy Boots: Material Culture Melting Pot, David Loranger
David Loranger

Teaching the True Cost of Apparel, David Loranger
David Loranger

2021

A Tale of Two Pandemics: A Pilot Study on COVID-19 Restrictions and Apparel Sales Growth in California and Texas, David Loranger
David Loranger

The New Normal: An Exploratory Study of Consumer Perceptions of Sustainable Consumption Amid a Global Pandemic, David Loranger
David Loranger

2020

The ‘Store Of The Future’ In Popular Culture: Trends In Press Coverage Of Experiential Retailing, David Loranger, Marla Greene
WCBT Faculty Publications

PDF

The 'store of the future' in popular culture: Trends in press coverage of experiential retailing, David Loranger
David Loranger

2018

Exploring Social Media Engagement Behaviors in the Context of Luxury Brands, Iryna Pentina, Véronique Guilloux, Anca C. Micu
WCBT Faculty Publications

2017

WCOB Professor Jose Mendoza Interviewed in WalletHub, Jose Mendoza
Jose Mendoza

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role? (An Abstract), Iryna Pentina, Oksana Basmanova, David G. Taylor
David G. Taylor

"Showrooming" in Consumer Electronics Retailing: An Empirical Study, Francisco Rejon-Guardia, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications

"Showrooming" in Consumer Electronics Retailing: An Empirical Study, Francisco Rejon-Guardia, Cuauhtémoc Luna-Nevarez
Cuauhtémoc Luna-Nevarez

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role? (An Abstract), Iryna Pentina, Oksana Basmanova, David G. Taylor
WCBT Faculty Publications

What do Consumers Tweet About? The Role of Product Type and Brand Belief Type on User-Generated Content, Camelia C. Micu, Tilottama Chowdhury, Anca C. Micu, Arjun Chaudhuri
WCBT Faculty Publications

2016

Towards the Formation and Measurement of Ethnic Price Perception, Jose Mendoza
Jose Mendoza

2014

The Influence of Social Identity on Rural Consumers’ Intent to Shop Locally, Rachel A. Addis, Marko Grunhagen
New England Journal of Entrepreneurship

PDF

2013

Transformational Teams and Their Impact on Customer Satisfaction at One Firm, Timothy J. Crader, Stephen M. Brown
Stephen M. Brown Ed, D.

Alcohol Pricing, Jose Mendoza, Paul Baines, Lynette Ryals
Jose Mendoza

Privacy Concern and Online Personalization: The Moderating Effects of Information Control and Compensation, David G. Taylor, Donna F. Davis, Ravi Jillapalli
David G. Taylor

Mobile Application Adoption by Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
David G. Taylor

Transformational Teams And Their Impact On Customer Satisfaction At One Firm, Timothy J. Crader D.B.A., Stephen M. Brown Ed, D.
Stephen M. Brown Ed, D.

The Professional Bull Riders Tour: Growth and Development of a Niche Sport, Peter A. Maresco, Joshua Shuart
Joshua Shuart

2011

Transformational Teams And Their Impact On Customer Satisfaction At One Firm, Timothy J. Crader D.B.A., Stephen M. Brown Ed, D.
WCBT Working Papers

PDF

Transformational Teams and Their Impact on Customer Satisfaction at One Firm, Timothy J. Crader, Stephen M. Brown
WCBT Faculty Publications

Mobile Application Adoption by Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
WCBT Faculty Publications

PDF

2009

Privacy Concern and Online Personalization: The Moderating Effects of Information Control and Compensation, David G. Taylor, Donna F. Davis, Ravi Jillapalli
WCBT Faculty Publications

PDF

2008

The Professional Bull Riders Tour: Growth and Development of a Niche Sport, Peter A. Maresco, Joshua Shuart
WCBT Faculty Publications

PDF

2006

The Often-Neglected Term in the Entrepreneurial Equation—the Purchase Order, Deaver Brown, Joseph E. Levangie
New England Journal of Entrepreneurship

PDF

2005

The Atkins Diet Phenomenon: How the Low Carbohydrate Lifestyle Has Revolutionized the Consumer Behavior of American Dieters, Peter A. Maresco
WCBT Faculty Publications

2004

Juliska: Filling a Niche with Imports, Laurence Weinstein, David Gooding
New England Journal of Entrepreneurship

PDF