DigitalCommons@SHU

The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study, James Santomier, Harald Dolles, Reinhard Kunz
WCBT Faculty Publications

The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study, James Santomier, Harald Dolles, Reinhard Kunz
James Santomier

A Perspective on Value Co-creation Processes in eSports Service Ecosystems, Reinhard Kunz, Alexander Roth, James Santomier
WCBT Faculty Publications

A Perspective on Value Co-creation Processes in eSports Service Ecosystems, Reinhard Kunz, Alexander Roth, James Santomier
James Santomier

Sport and Mobile TV: Conceptualization and Empirical Analysis of a Mobile TV Usage Model, Reinhard Kunz, Woratschek, James Santomier
James Santomier

Sport and Mobile TV: Conceptualization and Empirical Analysis of a Mobile TV Usage Model, Reinhard Kunz, Woratschek, James Santomier
WCBT Faculty Publications

Digital Transformation and Strategic Sponsorship: The Case of BBVA, James Santomier, Sten Soderman, Reinhard Kunz
James Santomier

Sport Content and Virtual Reality Technology Acceptance, Reinhard Kunz, James Santomier
James Santomier

Digital Transformation and Strategic Sponsorship: The Case of BBVA, James Santomier, Sten Soderman, Reinhard Kunz
WCBT Faculty Publications

Sport Content and Virtual Reality Technology Acceptance, Reinhard Kunz, James Santomier
WCBT Faculty Publications

Sport-Related Branded Entertainment: The Red Bull Phenomenon, Reinhard Kunz, Franziska Elsässer, James Santomier
James Santomier

Sport-Related Branded Entertainment: The Red Bull Phenomenon, Reinhard Kunz, Franziska Elsässer, James Santomier
WCBT Faculty Publications