It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
WCBT Faculty Publications
Part of the Higher Education Commons
Works by Cuauhtémoc Luna-Nevarez in Higher Education
2022
2021
It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
Enda McGovern
It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
Gerardo Moreira