It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
WCBT Faculty Publications
Part of the Higher Education Commons
Works by Enda McGovern in Higher Education
2022
2021
It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
Enda McGovern
It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
Gerardo Moreira
2017
The Introduction of Virtual Reality to Education: Should the Marketing Discipline Engage?
Enda McGovern