Part of the Social and Behavioral Sciences Commons
Exploring Social Media Engagement Behaviors in the Context of Luxury Brands, Iryna Pentina, Véronique Guilloux, Anca C. Micu WCBT Faculty Publications
Link
What do Consumers Tweet About? The Role of Product Type and Brand Belief Type on User-Generated Content, Camelia C. Micu, Tilottama Chowdhury, Anca C. Micu, Arjun Chaudhuri WCBT Faculty Publications
Advanced Search
