It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
WCBT Faculty Publications
Part of the Social and Behavioral Sciences Commons
Works by Cuauhtémoc Luna-Nevarez in Social and Behavioral Sciences
2022
2021
It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
Enda McGovern
It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
Gerardo Moreira
The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce
Enda McGovern
2018
On the Use of Mobile Apps in Education: The Impact of Digital Magazines on Student Learning
Enda McGovern
2014
Smiles as Signals of Lower Status in Football Players and Fashion Models: Evidence That Smiles are Associated With Lower Dominance and Lower Prestige
Cuauhtémoc Luna-Nevarez
