DigitalCommons@SHU

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
WCBT Faculty Publications

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
Enda McGovern

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
Gerardo Moreira

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce, Cuauhtémoc Luna-Nevarez, Enda McGovern
Enda McGovern

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce, Cuauhtémoc Luna-Nevarez, Enda McGovern
WCBT Faculty Publications

On the Use of Mobile Apps in Education: The Impact of Digital Magazines on Student Learning, Cuauhtémoc Luna-Nevarez, Enda McGovern
WCBT Faculty Publications

On the Use of Mobile Apps in Education: The Impact of Digital Magazines on Student Learning, Cuauhtémoc Luna-Nevarez, Enda McGovern
Enda McGovern

The Value-Adding Connections Between the Management of Ecoinnovation and the Principles of Green Chemistry and Green Engineering, Philip Coish, Enda McGovern, Julie B. Zimmerman, Paul T. Anastas
WCBT Faculty Publications

The Value-Adding Connections Between the Management of Ecoinnovation and the Principles of Green Chemistry and Green Engineering, Philip Coish, Enda McGovern, Julie B. Zimmerman, Paul T. Anastas
Enda McGovern

The Introduction of Virtual Reality to Education: Should the Marketing Discipline Engage?, Enda McGovern
WCBT Faculty Publications

The Introduction of Virtual Reality to Education: Should the Marketing Discipline Engage?, Enda McGovern
Enda McGovern

Are Subcompact Cars Driving Consumers Towards Sustainable Transport, Enda McGovern
Enda McGovern

Transport Behavior: A Role for Social Marketing Revised, Enda McGovern
Enda McGovern

High-Speed Success In Indy Left Canadian Club Wondering, "Should We Stay Or Should We Go?", Enda McGovern, Laurence Weinstein, Brandi Hooper Morgan
Enda McGovern

Social Marketing Applications and Transportation Demand Management: An Information Instrument for the 21st Century, Enda McGovern
Enda McGovern

Are Subcompact Cars Driving Consumers Towards Sustainable Transport, Enda McGovern
WCBT Faculty Publications

High-Speed Success In Indy Left Canadian Club Wondering, "Should We Stay Or Should We Go?", Enda McGovern, Laurence Weinstein, Brandi Hooper Morgan
WCBT Faculty Publications

Transport Behavior: A Role for Social Marketing, Enda McGovern
Enda McGovern

Transport Behavior: A Role for Social Marketing Revised, Enda McGovern
WCBT Faculty Publications

Social Marketing Applications and Transportation Demand Management: An Information Instrument for the 21st Century, Enda McGovern
WCBT Faculty Publications

Controlling the environmental impact of transport: Traffic management schemes and their influence on consumer behaviour, Enda McGovern
Enda McGovern