DigitalCommons@SHU

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
WCBT Faculty Publications

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
Enda McGovern

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
Gerardo Moreira

An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers’ Purchase Intentions: A Construal Level Theory Perspective, Gerardo J. Moreira, Cuauhtemoc Luna-Nevarez
Gerardo Moreira

The Bond of Identification: How Salespeople’s Affinity with Their Organization Impacts Selling Success—An Abstract, Juliana White, Rebecca Rast, Gerardo J. Moreira
Gerardo Moreira