DigitalCommons@SHU

The Media Dichotomy of Sports Heroes and Sport Celebrities: The Marketing of Professional Women's Tennis Players, Joshua Shuart
Joshua Shuart

The Roethlisberger Effect: Steelers Fans and the Marketing of a Regional Superhero, Joshua Shuart
WCBT Faculty Publications

Sport New Media, James Santomier, Joshua Shuart
Joshua Shuart

Sport New Media, James Santomier, Joshua Shuart
James Santomier

Endorser Source Credibility: Redefining Spokesperson Influence Through Development of the Celebrity-Hero Matrix, Joshua Shuart
Joshua Shuart

The Playmasters (Book Review), Joshua Shuart
Joshua Shuart

Heroes in Sport: Assessing Celebrity Endorser Effectiveness, Joshua Shuart
Joshua Shuart

Sport New Media, James Santomier, Joshua Shuart
WCBT Faculty Publications

Endorser Source Credibility: Redefining Spokesperson Influence Through Development of the Celebrity-Hero Matrix, Joshua Shuart
WCBT Faculty Publications

Heroes in Sport: Assessing Celebrity Endorser Effectiveness, Joshua Shuart
WCBT Faculty Publications

The Media Dichotomy of Sports Heroes and Sport Celebrities: The Marketing of Professional Women's Tennis Players, Joshua Shuart
WCBT Faculty Publications

The Playmasters (Book Review), Joshua Shuart
WCBT Faculty Publications