Part of the Social and Behavioral Sciences Commons

Works by Reinhard Kunz in Social and Behavioral Sciences

2022

A Perspective on Value Co-creation Processes in eSports Service Ecosystems, Reinhard Kunz, Alexander Roth, James Santomier
WCBT Faculty Publications

Link

A Perspective on Value Co-creation Processes in eSports Service Ecosystems, Reinhard Kunz, Alexander Roth, James Santomier
James Santomier

Sport and Mobile TV: Conceptualization and Empirical Analysis of a Mobile TV Usage Model, Reinhard Kunz, Woratschek, James Santomier
James Santomier

2021

Sport and Mobile TV: Conceptualization and Empirical Analysis of a Mobile TV Usage Model, Reinhard Kunz, Woratschek, James Santomier
WCBT Faculty Publications

Link

Digital Transformation and Strategic Sponsorship: The Case of BBVA, James Santomier, Sten Soderman, Reinhard Kunz
James Santomier

2020

Digital Transformation and Strategic Sponsorship: The Case of BBVA, James Santomier, Sten Soderman, Reinhard Kunz
WCBT Faculty Publications

PDF

2016

The 2012 London Olympics: Innovations in ICT and Social Media Marketing, James Santomier, Patricia I. Hogan, Reinhard Kunz, Anita M. Santasier
James Santomier

Sport-Related Branded Entertainment: The Red Bull Phenomenon, Reinhard Kunz, Franziska Elsässer, James Santomier
James Santomier

Sport-Related Branded Entertainment: The Red Bull Phenomenon, Reinhard Kunz, Franziska Elsässer, James Santomier
WCBT Faculty Publications

Link

The 2012 London Olympics: Innovations in ICT and Social Media Marketing, James Santomier, Patricia I. Hogan, Reinhard Kunz, Anita M. Santasier
WCBT Faculty Publications

Link