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The Coronavirus Shopping Anxiety Scale: Initial Validation and Development, Ruchika Sachdeva WCBT Faculty Publications
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A Scale to Assess the Efficacy of Consumer Decision Making, Ruchika Sachdeva Ruchika Sachdeva
A Study on Importance of Marketing Ethics, Ruchika Sachdeva Ruchika Sachdeva
Assessment of Advertising Effectiveness: A Scale Validation Exercise, Ruchika Sachdeva Ruchika Sachdeva
Relationship of Brand Extension with Selected Aspects of Information Processing, Ruchika Sachdeva, Anupam Bawa Ruchika Sachdeva
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