Part of the Social and Behavioral Sciences Commons

Works by Shiyun (Chloe) Tian in Social and Behavioral Sciences

2022

The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z, Weiting Tao, Shiyun (Chloe) Tian, Wan-Hsiu Sunny Tsai, Michelle Seelig
Shiyun (Chloe) Tian

Effects of Celebrity, Social Media Influencer, and Peer Endorsements on Consumer Responses Toward a Celebrity-owned Brand: The Role of Source Credibility and Congruency, Shiyun (Chloe) Tian, Jo-Yun Li
WCBT Faculty Publications

Link

The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z, Weiting Tao, Shiyun (Chloe) Tian, Wan-Hsiu Sunny Tsai, Michelle Seelig
WCBT Faculty Publications

Link

2020

Inspection or Play? A Study of How Augmented Reality Technology Can Be Utilized in Advertising, Wan-Hsui (Sunny) Tsai, Shiyun (Chloe) Tian, Ching-Hua Chuan, Cong Li
Shiyun (Chloe) Tian