It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
WCBT Faculty Publications
Part of the Communication Technology and New Media Commons
Works by Cuauhtémoc Luna-Nevarez in Communication Technology and New Media
2022
2021
It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
Enda McGovern
It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
Gerardo Moreira
The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce
Enda McGovern
