It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
WCBT Faculty Publications
Part of the Communication Technology and New Media Commons
Works by Enda McGovern in Communication Technology and New Media
2022
2021
It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
Enda McGovern
It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
Gerardo Moreira
The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce
Enda McGovern
2018
On the Use of Mobile Apps in Education: The Impact of Digital Magazines on Student Learning
Enda McGovern
2013
Social Marketing Applications and Transportation Demand Management: An Information Instrument for the 21st Century
Enda McGovern
