Part of the Public Relations and Advertising Commons

Works by Enda McGovern in Public Relations and Advertising

2021

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce, Cuauhtémoc Luna-Nevarez, Enda McGovern
Enda McGovern

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce, Cuauhtémoc Luna-Nevarez, Enda McGovern
WCBT Faculty Publications

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2007

Transport Behavior: A Role for Social Marketing, Enda McGovern
Enda McGovern