DigitalCommons@SHU

Exploring Social Media Engagement Behaviors in the Context of Luxury Brands, Iryna Pentina, Véronique Guilloux, Anca C. Micu
WCBT Faculty Publications

The Effect of Situation, Person and Store Influences on Willingness to Buy: The Role of Emotion and Reason, Arjun Chaudhuri, Camelia C. Micu, Anca C. Micu
WCBT Faculty Publications

What do Consumers Tweet About? The Role of Product Type and Brand Belief Type on User-Generated Content, Camelia C. Micu, Tilottama Chowdhury, Anca C. Micu, Arjun Chaudhuri
WCBT Faculty Publications

Examining Search as Opposed to Experience Goods when Investigating Synergies of Internet News Articles and Banner Ads, Anca C. Micu, Iryna Pentina
WCBT Faculty Publications

Integrating Advertising and News about the Brand in the Online Environment: Are All Products the Same?, Anca C. Micu, Iryna Pentina
WCBT Faculty Publications

Advertising Higher Education in Romania, Anca C. Micu, Madalina Moraru
WCBT Faculty Publications

The Shape of Marketing Research in 2021, Anca C. Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph T. Plummer, Joel Rubinson
WCBT Faculty Publications

Measurable Emotions: How Television Ads Really Work, Anca C. Micu, Joseph T. Plummer
WCBT Faculty Publications

The Passive Shopping Stage: Keeping in Mind Brand Encounters, Anca C. Micu
WCBT Faculty Publications

Telling the Brand Story: Including News Articles in Online Promotional Strategies, Anca C. Micu
WCBT Faculty Publications

In the Mood for a Commercial Break? A Model of Consumer Response to Television Commercials During Sensitive News, Anca C. Micu, Esther Thorson, Michael Antecol
WCBT Faculty Publications

Leveraging News and Advertising to Introduce New Brands on the Web, Anca C. Micu, Esther Thorson
WCBT Faculty Publications

After Ten Years: Tracing the 1997 Vatican Statements Regarding Ethics in Advertising in Today's Advertising Textbooks, Anca C. Micu
Presidential Seminar on the Catholic Intellectual Tradition

Theoretical Approaches in Internet Advertising Research, Anca C. Micu
WCBT Faculty Publications

Testing for a Synergistic Effect Between Online Publicity and Advertising in an Integrated Marketing Communications Context, Anca C. Micu
WCBT Faculty Publications

How Did This Ad Get in My Browser? A Theoretical Examination of Online Targeting and Segmentation Practices as They Relate to Media Planning on the Internet, Anca C. Micu
WCBT Faculty Publications

You've Got News: A Permission-Marketing Model Using Sponsored Electronic Newsletters, Anca C. Micu, Clyde H. Bentley
WCBT Faculty Publications

An Economic Model of Permission Marketing: Win-win-win Relationship Building Among Marketers, ISPs, and Internet Users, Anca C. Micu, Yan Jin, Clyde H. Bentley, Glen T. Cameron
WCBT Faculty Publications