DigitalCommons@SHU

A Test of the Representativeness Bias Effect on Stock Prices: A Study of Super Bowl Commercial Likeability, Charles Chang, Jing Jiang, Kenneth A. Kim
Jing Jiang

A Test of the Representativeness Bias Effect on Stock Prices: A Study of Super Bowl Commercial Likeability, Charles Chang, Jing Jiang, Kenneth A. Kim
WCBT Faculty Publications