DigitalCommons@SHU

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
WCBT Faculty Publications

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
Enda McGovern

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
Gerardo Moreira

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce, Cuauhtémoc Luna-Nevarez, Enda McGovern
Enda McGovern

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce, Cuauhtémoc Luna-Nevarez, Enda McGovern
WCBT Faculty Publications

"Showrooming" in Consumer Electronics Retailing: An Empirical Study, Francisco Rejon-Guardia, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications

"Showrooming" in Consumer Electronics Retailing: An Empirical Study, Francisco Rejon-Guardia, Cuauhtémoc Luna-Nevarez
Cuauhtémoc Luna-Nevarez

Utilizing Mobile Devices to Enrich the Learning Style of Students, Enda McGovern, Cuauhtémoc Luna-Nevarez, Arne Baruca
Cuauhtémoc Luna-Nevarez

Utilizing Mobile Devices to Enrich the Learning Style of Students, Enda McGovern, Cuauhtémoc Luna-Nevarez, Arne Baruca
Enda McGovern

Utilizing Mobile Devices to Enrich the Learning Style of Students, Enda McGovern, Cuauhtémoc Luna-Nevarez, Arne Baruca
WCBT Faculty Publications

Apps for Enhancing Student Engagement and Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes
WCBT Faculty Publications

Exploring the Use of Twitter Opinion Mining (TOM) in Marketing Courses, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications

Exploring the Use of Twitter Opinion Mining (TOM) in Marketing Courses, Cuauhtémoc Luna-Nevarez
Cuauhtémoc Luna-Nevarez

Apps for Enhancing Student Engagement and Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes
Cuauhtémoc Luna-Nevarez

Consumer Attitudes Toward Social Network Advertising, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications

Consumer Attitudes Toward Social Network Advertising, Cuauhtémoc Luna-Nevarez
Cuauhtémoc Luna-Nevarez

What Products Can Benefit from African American Advertising Appeals? The Moderating Role of Product Involvement, Ivonne M. Torres, Cuauhtémoc Luna-Nevarez
Cuauhtémoc Luna-Nevarez

Consumer Response to Interruption Features and Need for Cognitive Closure, Mihai Niculescu, Collin R. Payne, Cuauhtémoc Luna-Nevarez
Cuauhtémoc Luna-Nevarez

Common Practices in Destination Website Design, Cuauhtémoc Luna-Nevarez, Michael R. Hyman
Cuauhtémoc Luna-Nevarez

Smiles as Signals of Lower Status in Football Players and Fashion Models: Evidence That Smiles are Associated With Lower Dominance and Lower Prestige, Timothy Ketelaar, Bryan L. Koenig, Daniel Gambacorta, Igor Dolgov, Daniel Hor, Jennifer Zarzoza, Cuauhtémoc Luna-Nevarez, Micki Klungle, Lee Wells
Cuauhtémoc Luna-Nevarez

Consumer Response to Interruption Features and Need for Cognitive Closure, Mihai Niculescu, Collin R. Payne, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications

Common Practices in Destination Website Design, Cuauhtémoc Luna-Nevarez, Michael R. Hyman
WCBT Faculty Publications

Smiles as Signals of Lower Status in Football Players and Fashion Models: Evidence That Smiles are Associated With Lower Dominance and Lower Prestige, Timothy Ketelaar, Bryan L. Koenig, Daniel Gambacorta, Igor Dolgov, Daniel Hor, Jennifer Zarzoza, Cuauhtémoc Luna-Nevarez, Micki Klungle, Lee Wells
WCBT Faculty Publications

What Products Can Benefit from African American Advertising Appeals? The Moderating Role of Product Involvement, Ivonne M. Torres, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications