Part of the Business Commons

Works by David G. Taylor in Business

2023

The Impact of Workload, Productivity, and Social Support on Burnout Among Marketing Faculty During the COVID-19 Pandemic, David G. Taylor, Michael Frechette
David G. Taylor

The Impact of Workload, Productivity, and Social Support on Burnout Among Marketing Faculty During the COVID-19 Pandemic, David G. Taylor, Michael Frechette
Michael Frechette

2022

The Impact of Workload, Productivity, and Social Support on Burnout Among Marketing Faculty During the COVID-19 Pandemic, David G. Taylor, Michael Frechette
WCBT Faculty Publications

2021

Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?, David G. Taylor, Iryna Pentina
David G. Taylor

2020

First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract, David G. Taylor
David G. Taylor

Social Media Usage, FOMO, and Conspicuous Consumption: An Exploratory Study: An Abstract, David G. Taylor
David G. Taylor

Putting the “Self” in Selfies: How Narcissism, Envy and Self-Promotion Motivate Sharing of Travel Photos Through Social Media, David G. Taylor
David G. Taylor

Putting the “Self” in Selfies: How Narcissism, Envy and Self-Promotion Motivate Sharing of Travel Photos Through Social Media, David G. Taylor
WCBT Faculty Publications

2019

First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract, David G. Taylor
WCBT Faculty Publications

Social Media Usage, FOMO, and Conspicuous Consumption: An Exploratory Study: An Abstract, David G. Taylor
WCBT Faculty Publications

2018

First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract, David G. Taylor
David G. Taylor

2017

Does Facebook Usage Lead to Conspicuous Consumption?: The Role of Envy, Narcissism and Self-promotion, David G. Taylor
David G. Taylor

"(Don’t You) Wish You Were Here?”: Narcissism, Envy and Sharing of Travel Photos through Social Media: An Extended Abstract, David G. Taylor
David G. Taylor

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role? (An Abstract), Iryna Pentina, Oksana Basmanova, David G. Taylor
David G. Taylor

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role? (An Abstract), Iryna Pentina, Oksana Basmanova, David G. Taylor
WCBT Faculty Publications

2016

"(Don’t You) Wish You Were Here?”: Narcissism, Envy and Sharing of Travel Photos through Social Media: An Extended Abstract, David G. Taylor
WCBT Faculty Publications

PDF

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role?, David G. Taylor, Iryna Pentina, Oksana Basmanova
David G. Taylor

Does Facebook Usage Lead to Conspicuous Consumption?: The Role of Envy, Narcissism and Self-promotion, David G. Taylor
WCBT Faculty Publications

2015

Exploring Effects of Online Shopping Experiences on Browser Satisfaction and E-tail Performance, Iryna Pentina, Aliaksandr Amialchuk, David G. Taylor
David G. Taylor

Predicting Mobile App Usage for Purchasing and Information-Sharing, David G. Taylor, Michael Levin
David G. Taylor

2014

Has e-Marketing Come of Age? Modeling Historical Influences on Post-Adoption Era Internet Consumer Behaviors, David G. Taylor, David Strutton
David G. Taylor

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
David G. Taylor

Fighting Dragons with Dragons: Approaches for Negotiating With Chinese Partners, David Strutton, Gina A. Tran, David G. Taylor
David G. Taylor

Putting A Face With A Name: Avatars, Relationship Marketing and Service Recovery, David G. Taylor
David G. Taylor

Predicting Mobile App Usage for Purchasing and Information-Sharing, David G. Taylor, Michael Levin
WCBT Faculty Publications

2013

What Would Don Draper Do? Rules for Restoring the Contemporary Agency Mojo, David Strutton, David G. Taylor
David G. Taylor

Friends, Fans, and Followers: Do Ads Work on Social Networks?, David G. Taylor, Jeffrey E. Lewin, David Strutton
David G. Taylor

Do Microblog Postings Influence Consumer Perceptions of Retailers' E-Servicescapes?, Gina A. Tran, David Strutton, David G. Taylor
David G. Taylor

Fighting Dragons with Dragons: Approaches for Negotiating With Chinese Partners, David Strutton, Gina A. Tran, David G. Taylor
WCBT Faculty Publications

Self-Enhancement as a Motivation for Sharing Online Advertising, David G. Taylor, David Strutton, Kenneth Thompson
David G. Taylor

Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?, David Strutton, David G. Taylor, Kenneth Thompson
David G. Taylor

Privacy Concern and Online Personalization: The Moderating Effects of Information Control and Compensation, David G. Taylor, Donna F. Davis, Ravi Jillapalli
David G. Taylor

Mobile Application Adoption by Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
David G. Taylor

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
WCBT Faculty Publications

2012

Do Microblog Postings Influence Consumer Perceptions of Retailers' E-Servicescapes?, Gina A. Tran, David Strutton, David G. Taylor
WCBT Faculty Publications

Self-Enhancement as a Motivation for Sharing Online Advertising, David G. Taylor, David Strutton, Kenneth Thompson
WCBT Faculty Publications

PDF

Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?, David G. Taylor, Iryna Pentina
WCBT Faculty Publications

2011

Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?, David Strutton, David G. Taylor, Kenneth Thompson
WCBT Faculty Publications

Exploring Effects of Online Shopping Experiences on Browser Satisfaction and E-tail Performance, Iryna Pentina, Aliaksandr Amialchuk, David G. Taylor
WCBT Faculty Publications

Friends, Fans, and Followers: Do Ads Work on Social Networks?, David G. Taylor, Jeffrey E. Lewin, David Strutton
WCBT Faculty Publications

What Would Don Draper Do? Rules for Restoring the Contemporary Agency Mojo, David Strutton, David G. Taylor
WCBT Faculty Publications

Mobile Application Adoption by Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
WCBT Faculty Publications

PDF

2010

Has e-Marketing Come of Age? Modeling Historical Influences on Post-Adoption Era Internet Consumer Behaviors, David G. Taylor, David Strutton
WCBT Faculty Publications

Putting A Face With A Name: Avatars, Relationship Marketing and Service Recovery, David G. Taylor
WCBT Faculty Publications

2009

Privacy Concern and Online Personalization: The Moderating Effects of Information Control and Compensation, David G. Taylor, Donna F. Davis, Ravi Jillapalli
WCBT Faculty Publications

PDF

The Roles of Self-discrepancy and Social Support in Young Females’ Decisions to Undergo Cosmetic Procedures, Iryna Pentina, David G. Taylor, Troy A. Voelker
David G. Taylor