DigitalCommons@SHU

Has e-Marketing Come of Age? Modeling Historical Influences on Post-Adoption Era Internet Consumer Behaviors, David G. Taylor, David Strutton
David G. Taylor

Fighting Dragons with Dragons: Approaches for Negotiating With Chinese Partners, David Strutton, Gina A. Tran, David G. Taylor
David G. Taylor

What Would Don Draper Do? Rules for Restoring the Contemporary Agency Mojo, David Strutton, David G. Taylor
David G. Taylor

Friends, Fans, and Followers: Do Ads Work on Social Networks?, David G. Taylor, Jeffrey E. Lewin, David Strutton
David G. Taylor

Do Microblog Postings Influence Consumer Perceptions of Retailers' E-Servicescapes?, Gina A. Tran, David Strutton, David G. Taylor
David G. Taylor

Fighting Dragons with Dragons: Approaches for Negotiating With Chinese Partners, David Strutton, Gina A. Tran, David G. Taylor
WCBT Faculty Publications

Self-Enhancement as a Motivation for Sharing Online Advertising, David G. Taylor, David Strutton, Kenneth Thompson
David G. Taylor

Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?, David Strutton, David G. Taylor, Kenneth Thompson
David G. Taylor

Do Microblog Postings Influence Consumer Perceptions of Retailers' E-Servicescapes?, Gina A. Tran, David Strutton, David G. Taylor
WCBT Faculty Publications

Self-Enhancement as a Motivation for Sharing Online Advertising, David G. Taylor, David Strutton, Kenneth Thompson
WCBT Faculty Publications

Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?, David Strutton, David G. Taylor, Kenneth Thompson
WCBT Faculty Publications

Friends, Fans, and Followers: Do Ads Work on Social Networks?, David G. Taylor, Jeffrey E. Lewin, David Strutton
WCBT Faculty Publications

What Would Don Draper Do? Rules for Restoring the Contemporary Agency Mojo, David Strutton, David G. Taylor
WCBT Faculty Publications

Has e-Marketing Come of Age? Modeling Historical Influences on Post-Adoption Era Internet Consumer Behaviors, David G. Taylor, David Strutton
WCBT Faculty Publications