DigitalCommons@SHU

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
WCBT Faculty Publications

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
Enda McGovern

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
Gerardo Moreira

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce, Cuauhtémoc Luna-Nevarez, Enda McGovern
Enda McGovern

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce, Cuauhtémoc Luna-Nevarez, Enda McGovern
WCBT Faculty Publications

The Green Entrepreneur: How Important Are They To The Growth of the EU, Enda McGovern
Enda McGovern

The Value-Adding Connections Between the Management of Ecoinnovation and the Principles of Green Chemistry and Green Engineering, Philip Coish, Enda McGovern, Julie B. Zimmerman, Paul T. Anastas
WCBT Faculty Publications

The Value-Adding Connections Between the Management of Ecoinnovation and the Principles of Green Chemistry and Green Engineering, Philip Coish, Enda McGovern, Julie B. Zimmerman, Paul T. Anastas
Enda McGovern

The Introduction of Virtual Reality to Education: Should the Marketing Discipline Engage?, Enda McGovern
WCBT Faculty Publications

The Introduction of Virtual Reality to Education: Should the Marketing Discipline Engage?, Enda McGovern
Enda McGovern

Utilizing Mobile Devices to Enrich the Learning Style of Students, Enda McGovern, Cuauhtémoc Luna-Nevarez, Arne Baruca
Cuauhtémoc Luna-Nevarez

Utilizing Mobile Devices to Enrich the Learning Style of Students, Enda McGovern, Cuauhtémoc Luna-Nevarez, Arne Baruca
Enda McGovern

Utilizing Mobile Devices to Enrich the Learning Style of Students, Enda McGovern, Cuauhtémoc Luna-Nevarez, Arne Baruca
WCBT Faculty Publications

SHU Procures 3D Printer for Use in Curriculum, Enda McGovern
Enda McGovern

Are Subcompact Cars Driving Consumers Towards Sustainable Transport, Enda McGovern
Enda McGovern

Want to Enroll in a MOOC? No Thanks, My Professors Have Their Own Videos, Enda McGovern, Arne Baruca
Enda McGovern

Want to Enroll in a MOOC? No Thanks, My Professors Have Their Own Videos, Enda McGovern, Arne Baruca
WCBT Faculty Publications

Transport Behavior: A Role for Social Marketing Revised, Enda McGovern
Enda McGovern

High-Speed Success In Indy Left Canadian Club Wondering, "Should We Stay Or Should We Go?", Enda McGovern, Laurence Weinstein, Brandi Hooper Morgan
Enda McGovern

A Social Marketing Campaign for a Nonprofit Organization: Going Global or Staying Local?, Enda McGovern
Enda McGovern

An International Social-Marketing Strategy for a Non-Profit Organization: Determining the Path for Continued Success?, Enda McGovern
Enda McGovern

A Social Marketing Campaign for a Nonprofit Organization: Going Global or Staying Local?, Enda McGovern
WCBT Faculty Publications

An International Social-Marketing Strategy for a Non-Profit Organization: Determining the Path for Continued Success?, Enda McGovern
WCBT Faculty Publications

Are Subcompact Cars Driving Consumers Towards Sustainable Transport, Enda McGovern
WCBT Faculty Publications

High-Speed Success In Indy Left Canadian Club Wondering, "Should We Stay Or Should We Go?", Enda McGovern, Laurence Weinstein, Brandi Hooper Morgan
WCBT Faculty Publications

The Green Entrepreneur: How Important Are They To The Growth of the EU, Enda McGovern
WCBT Faculty Publications

Transport Behavior: A Role for Social Marketing, Enda McGovern
Enda McGovern

Transport Behavior: A Role for Social Marketing Revised, Enda McGovern
WCBT Faculty Publications