DigitalCommons@SHU

Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?, David G. Taylor, Iryna Pentina
David G. Taylor

Exploring Social Media Engagement Behaviors in the Context of Luxury Brands, Iryna Pentina, Véronique Guilloux, Anca C. Micu
WCBT Faculty Publications

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role? (An Abstract), Iryna Pentina, Oksana Basmanova, David G. Taylor
David G. Taylor

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role? (An Abstract), Iryna Pentina, Oksana Basmanova, David G. Taylor
WCBT Faculty Publications

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role?, David G. Taylor, Iryna Pentina, Oksana Basmanova
David G. Taylor

Exploring Effects of Online Shopping Experiences on Browser Satisfaction and E-tail Performance, Iryna Pentina, Aliaksandr Amialchuk, David G. Taylor
David G. Taylor

Examining Search as Opposed to Experience Goods when Investigating Synergies of Internet News Articles and Banner Ads, Anca C. Micu, Iryna Pentina
WCBT Faculty Publications

Integrating Advertising and News about the Brand in the Online Environment: Are All Products the Same?, Anca C. Micu, Iryna Pentina
WCBT Faculty Publications

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
David G. Taylor

Mobile Application Adoption by Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
David G. Taylor

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
WCBT Faculty Publications

Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?, David G. Taylor, Iryna Pentina
WCBT Faculty Publications

Exploring Effects of Online Shopping Experiences on Browser Satisfaction and E-tail Performance, Iryna Pentina, Aliaksandr Amialchuk, David G. Taylor
WCBT Faculty Publications

Mobile Application Adoption by Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
WCBT Faculty Publications

The Roles of Self-discrepancy and Social Support in Young Females’ Decisions to Undergo Cosmetic Procedures, Iryna Pentina, David G. Taylor, Troy A. Voelker
David G. Taylor

The Roles of Self-discrepancy and Social Support in Young Females’ Decisions to Undergo Cosmetic Procedures, Iryna Pentina, David Taylor, Troy Voelker
David G. Taylor