DigitalCommons@SHU

The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study, James Santomier, Harald Dolles, Reinhard Kunz
WCBT Faculty Publications

The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study, James Santomier, Harald Dolles, Reinhard Kunz
James Santomier

A Perspective on Value Co-creation Processes in eSports Service Ecosystems, Reinhard Kunz, Alexander Roth, James Santomier
WCBT Faculty Publications

A Perspective on Value Co-creation Processes in eSports Service Ecosystems, Reinhard Kunz, Alexander Roth, James Santomier
James Santomier

Sport and Mobile TV: Conceptualization and Empirical Analysis of a Mobile TV Usage Model, Reinhard Kunz, Woratschek, James Santomier
James Santomier

Sport and Mobile TV: Conceptualization and Empirical Analysis of a Mobile TV Usage Model, Reinhard Kunz, Woratschek, James Santomier
WCBT Faculty Publications

Digital Transformation and Strategic Sponsorship: The Case of BBVA, James Santomier, Sten Soderman, Reinhard Kunz
James Santomier

Sport Content and Virtual Reality Technology Acceptance, Reinhard Kunz, James Santomier
James Santomier

Digital Transformation and Strategic Sponsorship: The Case of BBVA, James Santomier, Sten Soderman, Reinhard Kunz
WCBT Faculty Publications

The Role of Culture in Sports Sponsorship: An Update, Sara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David P. Hedlund, Geoff Dickson, Hamid Ghasemi, Abdullah Faruq, Michael Naylor, James Santomier
James Santomier

End of the Road : Why the Istanbul F1 Grand Prix Came to a Screeching Halt, Cem Tinaz, Douglas Michele Turco, James Santomier
James Santomier

Managing the Business of Soccer: A Conceptual Framework, Sten Söderman, James Santomier
James Santomier

Sport Content and Virtual Reality Technology Acceptance, Reinhard Kunz, James Santomier
WCBT Faculty Publications

Managing the Business of Soccer: A Conceptual Framework, Sten Söderman, James Santomier
WCBT Faculty Publications

End of the Road : Why the Istanbul F1 Grand Prix Came to a Screeching Halt, Cem Tinaz, Douglas Michele Turco, James Santomier
WCBT Faculty Publications

The 2012 London Olympics: Innovations in ICT and Social Media Marketing, James Santomier, Patricia I. Hogan, Reinhard Kunz, Anita M. Santasier
James Santomier

Sport-Related Branded Entertainment: The Red Bull Phenomenon, Reinhard Kunz, Franziska Elsässer, James Santomier
James Santomier

Sport-Related Branded Entertainment: The Red Bull Phenomenon, Reinhard Kunz, Franziska Elsässer, James Santomier
WCBT Faculty Publications

The 2012 London Olympics: Innovations in ICT and Social Media Marketing, James Santomier, Patricia I. Hogan, Reinhard Kunz, Anita M. Santasier
WCBT Faculty Publications

Social Media and Prosumerism: Implications for Sport Marketing Research, James Santomier, Patricia Hogan
James Santomier

SportSponsoring: Theoretische und Praktische Perspektiven, James Santomier, C. Durcholz, S. Peoples
James Santomier

Sport New Media, James Santomier, Joshua Shuart
Joshua Shuart

Sport New Media, James Santomier, Joshua Shuart
James Santomier

Sport Venue Construction, Naming Rights, and Politics in the New York Metropolitan Region, James Santomier, Joshua Shuart
Joshua Shuart

New Media and International Business, James Santomier, Joshua Shuart, Artur Costabiei
Joshua Shuart

New Media and International Business, James Santomier, Joshua Shuart, Artur Costabiei
James Santomier

New Media Challenges in the Twenty-First Century, James Santomier, Artur Costabiei
James Santomier

Case Study: ESPN STAR Sports, James Santomier
James Santomier

Sport Business and Sport Management in the USA, James Santomier
James Santomier

Sport Venue Construction, Naming Rights, and Politics in the New York Metropolitan Region, James Santomier, Joshua Shuart
James Santomier

Public Policy and Funding New York's New Sports Venues, James Santomier, John Gerlach
James Santomier

Imagination at Work and Play: A Case-Study Analysis of General Electric's Olympic Sponsorship, Timothy J. Crader, James Santomier
James Santomier

New Media, Branding and Global Sports Sponsorship, James Santomier
James Santomier

Social Media and Prosumerism: Implications for Sport Marketing Research, James Santomier, Patricia Hogan
WCBT Faculty Publications

New Media and International Business, James Santomier, Joshua Shuart, Artur Costabiei
WCBT Faculty Publications

Public Policy and Funding New York's New Sports Venues, James Santomier, John Gerlach
WCBT Faculty Publications

SportSponsoring: Theoretische und Praktische Perspektiven, James Santomier, C. Durcholz, S. Peoples
WCBT Faculty Publications

Imagination at Work and Play: A Case-Study Analysis of General Electric's Olympic Sponsorship, Timothy J. Crader, James Santomier
WCBT Faculty Publications

New Media Challenges in the Twenty-First Century, James Santomier, Artur Costabiei
WCBT Faculty Publications

New Media, Branding and Global Sports Sponsorship, James Santomier
WCBT Faculty Publications

Politics and Naming Rights: Assessing NY's Sport Venues, James Santomier, Joshua Shuart
Joshua Shuart

Politics and Naming Rights: Assessing NY's Sport Venues, James Santomier, Joshua Shuart
James Santomier

Sport Venue Construction, Naming Rights, and Politics in the New York Metropolitan Region, James Santomier, Joshua Shuart
WCBT Faculty Publications

Case Study: ESPN STAR Sports, James Santomier
WCBT Faculty Publications

Sport New Media, James Santomier, Joshua Shuart
WCBT Faculty Publications

Sport Business and Sport Management in the USA, James Santomier
WCBT Faculty Publications

Myth, Legitimation, and Stress in Formal Sport Organizations, James Santomier
James Santomier