Part of the Business Commons

Works by Joseph T. Plummer in Business

2011

The Shape of Marketing Research in 2021, Anca C. Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph T. Plummer, Joel Rubinson
WCBT Faculty Publications

PDF

2010

Measurable Emotions: How Television Ads Really Work, Anca C. Micu, Joseph T. Plummer
WCBT Faculty Publications

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