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Developing the Elderly Tourism Market in China, Shijun Wu, Zhaoyue Wang, Nikki Wingate, Haitao Guo Nikki Wingate
Narrow, powerful, and public: the influence of brand breadth in the luxury market, Youngseon Kim, Nikki Wingate Nikki Wingate
Consumer Perceptions of Product-Claim vs. Help-Seeking Direct to Consumer Advertising of Prescription Drugs, Nikki Wingate, Ying Xie Nikki Wingate
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